Racing BriefsLogo Design Contest

Logo Design Contest
Contests / Racing Briefs

Racing Briefs has selected their winning logo design.

For $325 they received 218 designs from 26 different designers from around the world.
1st
#218
New
#217
New
#190
New
#216
New
#215
New
#214
New
#213
New
#125
New
#212
New
#194
New
#188
New
#205
New
#80
New
#187
New
#126
New
#123
New
#72
New
#43
New
#24
New
#45
New
#23

Withdrawn

New
#211
Prefers others.
#196
Prefers others.
#195
Prefers others.
#193
Prefers others.
#71
Prefers others.
#42
Prefers others.
#41
Prefers others.
#39

Discussion

 
Client
On the right trck. We like the "finish line" motif. I'm concerned that the slogan is a little too cramped and hard to discern one word from the next. The colors are a bit dark, which we like, but for comparison's sake, can we see an option with more vibrant, gender-neutral colors (if there is such a thing).
14 years ago
 
Client
This concept is very solid and clean. Can you experiment with two other color combinations? Either a green/something and a more navy/something? Red is such an iconic color with athletic imagery, but several of the sites that we are pegging against are also in this color range and we wanted to see our options.
http://athlinks.com/
http://racecoursereview.com/
-Also, can you play with the slogan a bit...the separation between the words is a bit hard to pick up and the words run together.

Thanks...very nice work.

Leland
14 years ago
 
Client
#42 and #45 are very helpful, thanks for providing those. I'm going to sit with these overnight and let you know if I have any further comments tomorrow.
14 years ago
 
Client
Hi,
I still really like #43, but one concern I have in comparing it with other submissions, is that it is very serious. Not bad, mind you, but I like to think that, in the end, the purpose of this site is to cater to people who enjoy these races, find them fun, etc. They train seriously, but this is a past-time and I like the idea of some whimsy or at least a less edgy approach. The concept and colors are very good, but I'm just evolving my opinions as new submissions roll in.

Let me know what you think.
LEland
14 years ago
 
Logo Designer
I see your point but not sure I agree. The symbol I created is simple and iconic and will be able
to one day stand alone without "RACING BRIEFS" under it. I work in the Triathalete market and
everything we do is more on the serious side. I will keep playing with it and see if I can lighten it up a little.

Thanks for the feedback,
Chad
14 years ago
 
Client
Hi Chad,
Thanks for the feedback. Triathletes are a little intense, I agree. Definitely hard to be everything to everyone, and i accept that. My wife is a USAT Triathlon Coach and she trains a team of 60 novice women every summer to do their first spring distance triathlon. Many of them catch the bug and ask her advice on other local races. At that point, they're still dipping their toes in the water, so to speak. I wouldn't want to intimidate them, but don't want to lose the serious amateur either. So, a fine line. I also want to make sure that the cyclist, runner, distance swimmer, etc, feel like this site is a resource for them as well. That's why I wrote about the "fun" part as well.

That being said, I agree that the symbol you created will stand very well on its own, which is something I've already taken into account.

Then you had to go and share 71 and 72 with me, which makes it doubly hard. The symbol does a very nice job of capturing the racing side of things and the review side with the manila folder concept. A great blending of the site concept visually. I think 72 works a bit better with the gray contrast element making the folder image pop a bit more. I'm not sure what changes I would ask for on these. Then again, it's late for me. I'll sleep on this and see if anything else comes to mind.
14 years ago
 
Client
Hi Chad,
One request, can you create a variation of #72 where all the elements are in a line instead of stacked? I'm not sure if the folder would appear first or last, but I had that thought when looking at it today. It might enable it work in more applications if it laid out that way (taking up less vertical space), but wanted to see it first to compare.

Thanks,

Leland
14 years ago
 
Logo Designer
Leland,
I will get that uploaded today. BTW, If you choose my
logo I will email any variation you want on this logo.

Best,
Chad
14 years ago
 
Client
This is perfect, gives me options to compare. Thank you very much for all the executions. And I appreciate the offer about the variations, I was wondering about that.

Gotta study the finalists now (of which you are obviously one).

Thanks again

Leland
14 years ago
 
Client
Hi Chad,
Just wanted to update you. I extended the contest by 2 days, not to make anyone crazy, but I had asked for revisions from two other designs that I liked and there was only an hour left in the contest. Since my goal is to get the best possible work, it didn't made sense to enforce the arbitrary deadline. Anyway, I wanted to let you know what had happened and that it wasn't any dissatisfaction with the ideas that I had already received.

I'll be in touch,

leland
14 years ago
 
Logo Designer
leLand,
Thanks for the update... much appreciated.
14 years ago
 
Client
Hi Chad,
So, I'm still working my way through this decision. I'm wondering if you could show me 2-3 different type-face options paired with images #150 and 80. I'll leave the recommendations up to you, but something a little less techno, maybe a little cleaner (without the nodules), I'm not sure, but just for comparison's sake.

Thanks again for your patience,

Leland
14 years ago
 
Logo Designer
I'm on it
14 years ago
 
Logo Designer
Did you want to see any of these in another color combo?

(This comment references Entry #190)
14 years ago
 
Client
No, I think this is plenty. Thanks again.
14 years ago
 
Client
what is the difference between 193 and 194, I want to make sure I'm not missing anything.
Thanks.
14 years ago
 
Logo Designer
I think that was just a double upload... sorry about that.
14 years ago
 
Client
No problem. I had one other question for you, what would this logo look like in B&W (grayscale is different correct?). I printed out the final 3 that I am pondering (yours is one obviously) and printed them to my B&W printer by accident. I know that I was printing a color logo in B&W, so that wasn't a good representation, but the gradients and the figure inside the folder were harder to make out. Can you show me what a B&W image would look like, since that is something we would be using going forward?

Thanks! And thanks for being patient.

Leland
14 years ago
 
Logo Designer
Sure thing... I will upload a BW version when I get into the office.
14 years ago
 
Logo Designer
Not sure what font style you are liking but this will give you a good
look at how it will look.

(This comment references Entry #215)
14 years ago
 
Logo Designer
Here it is reversed out. I will send you all versions after the
contest if over as well. Thanks.

(This comment references Entry #216)
14 years ago
 
Client
Hopefully this is the last request I'll make, but it's easier to see some things vs. trying to merge them in my mind or imagine them. Can you show me two more options. Can you show me image #213 using the primary color in 24 & 45 (so, one reddish/gray and one bluish/gray)? I like the green, but am just laying it out against some things here and the color variations would be helpful.

Thanks again.

Leland
14 years ago
 
Logo Designer
How are these?

(This comment references Entry #218)
14 years ago
 
Client
Perfect...thanks again for all your work here. It's been incredibly helpful with what is an important (and difficult) decision.

Leland
14 years ago
 
Logo Designer
No problem... that's what we are here for. Don't forget after the contest I will send you (If picked) any color combo you want.

Best,
Chad
14 years ago
 
Client
Hi
All done....congratulations on some great work! We're really happy with the final design. Clean, athletic, and we think it does a nice job of giving us some flexibility for using the "runner/folder" as a mark going forward. I appreciate your patience in providing all the extra looks throughout, it was very helpful with what was a challenging decision.

A few logo requests:
A) I think we like the blue version that I selected as the winner the best. Can you let me know the Pantone and RGB colors that you used?
B) Can you let me know the font that you used as well?
C)In addition to the EPS and JPG versions of the actual logo, I would like copies of the B&W versions you did for the final logo (213, 314, 215)
D) Can you create a version that doesn't have the slogan (just the image and the word "racing briefs"?)

We were torn by the colors in 217 and 194, but ended up picking the blue. In case we revisit the color issue, can you let me know the colors you used for those two versions?

Thanks again,

Leland
14 years ago
 
Logo Designer
Leland,
Very excited to have my logo represent your business!!! Let me get you email address and I will
send you all the info and logos requested.

Best,
Chad
14 years ago
 
Client
Hi Chad,
The best email address to use is lbrandt@therd.net

Take care,

Leland
14 years ago
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