Racing BriefsLogo Design Contest

Logo Design Contest
Contests / Racing Briefs

Racing Briefs has selected their winning logo design.

For $325 they received 218 designs from 26 different designers from around the world.
New
#124
New
#127
New
#59
New
#62
New
#36
New
#37
New
#35
New
#34
Prefers others.
#61
Prefers others.
#60
Prefers others.
#38
Prefers others.
#32
Prefers others.
#31
Prefers others.
#26
Prefers others.
#18
Prefers others.
#17

Discussion

 
Client
Hi,
We liked the clean nature of this design, but it was a little to difficult to decipher the big letters.
14 years ago
 
Client
The colors and layout of #31 and #32 are my preferred options in this design concept. I think the R and B run the risk of looking like an 8. I don't want to sound contradictory, but the #17 entry was actually an easier read for us. We like this idea of using the first letters of each word and your treatment of them, but the execution is still hard for us to get an immediate "read" on what's going on in the logo. I want to like it, but am struggling. Can you make any suggestions?
14 years ago
 
Logo Designer
thank you for your comments.
Actually I'm trying to work the shape of R and B.
The idea is to create a semi-abstract symbol with the letters.
The last entry contains the letters by adding a notion of flight, speed (wings) ...
#34
Regards.
Damien
14 years ago
 
Client
Hi,
We really like #s 34,35,36..the letters as symbols concept works much better in these. The dot in #36 works nicely as well. Can you experiment with other color combinations (either a blue or a green or some other color you think works in the gender-neutral arena)? Several of the sites that we have identified as offering similar services have red in their color palette
http://racecoursereview.com/
http://athlinks.com/
We'd just like to see what this looks like...even though red is such a good fit for athletic imagery.

Thanks again...very nice work.
14 years ago
 
Client
Hi,
This is evolving nicely. I like the concepts in #59 adn #62. #59's use of a darker gray color works better fro readability for me. Though, I do like the font of the slogan in #62 better.
14 years ago
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