Q BrewLogo Design Contest
Logo Design Contest
Contests / Q Brew
Q Brew has selected their winning logo design.
For $875 they received 1047 designs
from 148 different designers from around the world.
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Logo Design Brief
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Client
Slogan
"Fresh Coffee Made EZ"
What We Do
Qik n EZ is a small chain convenience store located in central Illinois. They've existed as a family business since the 1960's. Over time they have evolved from several models into a 12 location convenience store chain serving the Springfield, Illinois market. The company is run by a second generation president. Her father started the business. They sell gasoline, as well as your typical convenience store items like food, drinks, and on the road necessities.
They would like to elevate their coffee program as its own unique brand. The goal is to have the brand be able to fit nicely within their current brand framework, yet have appeal to stand on its own.
They would like to elevate their coffee program as its own unique brand. The goal is to have the brand be able to fit nicely within their current brand framework, yet have appeal to stand on its own.
Industry
Color Preferences
Their primary colors are blue and yellow. We like the idea of complimentary colors. Orange (creative, energy), Charcoal(neutral), light blue (calm), and tan (neutral)
Our Ideas & Additional Information
The logo needs to be versatile. It MUST incorporate their Q logo from their Qik n EZ logo (attached). It will be used on anything from interior signage to coffee cups and merch/clothing. We want the brand to have a 'hip coffee shop' vibe to it. The logo must feel on trend with modern day coffee shops like california style coffee shops. We want to be able to balance neutral tones on backgrounds with pops of colors for labels. We like the idea of a stretched hexagon/ patch vibe. We like the color palette attached