Grille Express
Snappys is a convenience store chain in Pennsylvania. In addition to a convenience store they are also a restaurant and call it Snappy’s Grille. Customers order from a touchscreen kiosk or order online. Their popular foods are burgers, cheesesteaks, pizza and fried chicken.
Snappy’s wants to take its most popular items on its menu and have them available in a grab and go hot box for customers who are on the go and in a hurry. Instead of ordering on the kiosk, a customer would have the option of grabbing the item of their choice quickly out of the hot box.
The target audience is both male and female ages 18-45. They would be people on the go whether that’s for work, kids, or other life needs. They’re busy people and don’t have much time. They are usually outdoors and enjoy hunting fishing and ATV/utv lifestyles.