Please see comment from one of our team members and let us know if you have any questions:
78 is definitively too busy, and won’t reproduce well at small size. What I DO like about it is the use of circles in random sizes – it makes it look more like molecules or contaminants. But I don’t think the little spikes on them are good in this case because it makes it more complex and will not reproduce well at small sizes. Also on the positive side, the ellipse with the molecules flowing through it give a very clear visual idea of ‘filtering’ or ‘purifying’. If there is still possibility to tweak, maybe he could try: - remove the blue swishes to the right - Have the circles (particles) flow THROUGH the ellipse (almost the full length of the word) and make particles on left overall a bit larger (but still random sizes), getting overall smaller as they go towards right. They could also fade from gray to blue as they go through the ellipse. If done right, he still might be able to get the waviness effect that the lines had simply by the way the particles flow.
We do like it. conceptually, it is the best right now but I am providing more feedback from the team below: This new version 89 is more simplified. I was hoping we can keep the sense of randomness in the particles instead of putting them all in order and in decreasing size. See link: https://www.dropbox.com/s/ccy155wtkcyf6bu/Sample.png?dl=0
Thanks and I think we are close to what could be a final product. See feedback below and let us know if you have any questions: This image also has some gradient strips on the bottom with an example of the colors that might be possible using the mix of the blue/gray. To clarify on the color issue, I was just noticing that some of the circles (particularly those within the ellipse where the transition between blue and gray occurs) have more of a greenish hue and seem to stray from a color that might come from the mix of blue and gray. My opinion is that we should stick to hues that are a mix of those two colors. I was hoping you'd keep the sense of randomness in the particles instead of putting them all in order and in decreasing size.
linggayoni17, First, let me say thank you for your efforts. I think we almost ready to select your work. Few more things below and we should be set: #96 I think gets the closest. I like the way the particles get progressively smaller from left to right. But I think the colors used in the particles are better in #99. Specifically, I prefer the way the particles on the left stay gray up till the ellipse (in #96 the ‘greenish’ particles inside the ellipse don’t seem to be as good of a match).
I would like to ask for a few variations in the particle sizes/mix. For example, it might be interesting to see a larger variance between the particle max-min sizes (i.e., starting a bit larger on the left and going to a bit smaller on the right). Or a few variations with a slight bit more ‘randomness’ than in #96 (the main particles are currently still somewhat equidistant)
Thanks again. Please let me know when new files are uploaded so I can finalize the selection process.
More feedback from the team. Just copied directly from an email: not sure why, but the designer flipped the direction of the large/small particles – the new ones go from small to large (which to me feels backwards). At this point I’d still go with #96 (but with the same color adjustment to the particles that he made on #100-#102). If he’s still making changes, maybe if he just flips the entire particle cloud on #100 and makes the necessary adjustments in color/position, that might give us another variation. The ‘tail’ of the particle cloud would end up tapering upward instead of down like #96, so that would give us at least another option to pick from.
Thanks for your work on this. Please make sure to upload the working files in .EPS and vector based format. Highest resolution possible. I also need to know what fonts were used and what colors as well. Thanks for your help with this final step. YH