PropologieLogo Design Contest

Logo Design Contest
Contests / Propologie

Propologie has selected their winning logo design.

For $290 they received 134 designs from 18 different designers from around the world.
1st
#133

Withdrawn

4th
#114

Withdrawn

5th
#134

Withdrawn

New
#113

Withdrawn

New
#99

Withdrawn

New
#96
New
#101

Withdrawn

New
#102

Withdrawn

Prefers others.
#100

Withdrawn

Prefers others.
#97

Withdrawn

Prefers others.
#95

Withdrawn

Prefers others.
#94

Withdrawn

Prefers others.
#93
Prefers others.
#92

Withdrawn

Prefers others.
#91

Withdrawn

Prefers others.
#80
Prefers others.
#79

Withdrawn

Prefers others.
#77

Withdrawn

Prefers others.
#72

Withdrawn

Prefers others.
#71

Withdrawn

Prefers others.
#70

Withdrawn

Prefers others.
#69
Prefers others.
#68

Withdrawn

Prefers others.
#67

Withdrawn

Prefers others.
#66

Withdrawn

Prefers others.
#63
Prefers others.
#62

Withdrawn

Prefers others.
#61

Withdrawn

Prefers others.
#23

Withdrawn

Prefers others.
#20

Withdrawn

Prefers others.
#19

Withdrawn

Prefers others.
#1

Discussion

 
Logo Designer
Thanks much for the feedback! #19 is #1 with the O slightly darker, as requested. #20 is another interpretation in the same vein -- though with an Erlenmeyer flask instead of a Florence. I rather like the flask neck and bubbles making the "i" -- think it makes the whole piece look friendly and not overly techy. Please let me know if you'd like to see any additional alterations, or in a different color scheme (though I have to say that I, too, am fond of the icy slate blues from the Fringe logo + leaf).
15 years ago
 
Logo Designer
Variation on prior submission. More saturated text, matching outline on flask to better tie it to the whole.

(This comment references Entry #23)
15 years ago
 
Logo Designer
Further revisions to #1 -- darkened all text a bit, darkened the central "O" a bit more and incorporated it better into the flask, enlarged bubbles above flask neck.

(This comment references Entry #61)
15 years ago
 
Logo Designer
Essentially the same as #1, but with the different "e" at the end (which I think flows better with the rest of the lettering), text made darker and more charcoal grey, and the solution in the flask differentiated better from the glass via new coloring.

(This comment references Entry #62)
15 years ago
 
Logo Designer
#63: Same as before, just so you can see it on a black background. I think it works equally well on both -- important for print vs web use, if you intend to have it on a dark background online. Let me know if there are any other variations or options you'd like to see. Thanks again!
15 years ago
 
Heard some feeback from the client today. . . he thinks the science aspect is defining the logo WAY TOO MUCH. When he says science of props, he doesn't mean literally science---he just means the field of props has been elevated to a science because they're so good at what they do and exacting... The logo should be more gadgety...mechanical..sprockets and gears meet high tech. Please don't submit any more science-related logos moving forward everyone. Thank you so much for your entries.
15 years ago
 
Logo Designer
Ahhhh. And the designers Take It Literally, as usual. Heh. New submission, which I think illustrates past->future pretty nicely, though it's probably A) too busy and B) again, too literal. Another concept is percolating - more submissions soon. Thanks, as always, for the feedback!
15 years ago
 
Logo Designer
Oh look, gears.

(This comment references Entry #67)
15 years ago
 
LOL. Thanks. Very gear-y!
15 years ago
 
Logo Designer
More gears.

(This comment references Entry #68)
15 years ago
 
Logo Designer
Probably not a contender, but I'm excited about my first-ever helmet illustrations. Sorry.

(This comment references Entry #70)
15 years ago
 
I am liking #72. The only thing I don't understand is why you chose to make just one letter orange? What's your theory behind that choice? Also, the O in "Prop" (even though it's orange) gets lost as the stem seems to be broken on that letter. Finally, the letter G looks digital, but it looks like the font on a check book and feels kinda old-school digital. Can we bring it into the 21st? All in all, nice work. I think the client will like this one. Will make sure he sees it today. Thanks for your hard work.
15 years ago
 
Client is really liking #72. He asked that you look at synthesizing the different components into a machine like illustration where all the pieces work together. He asked to have you look at Rube Goldberg's cartoon work as inspiration: http://images.google.com/images?q=rube+goldberg&oe=UTF-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&sa=N&tab=wi&ei=MiD7Sc7eK5ultgfh-o2RBw&oi=property_suggestions&resnum=0&ct=property-revision&cd=1
15 years ago
 
Logo Designer
Oh, Rube Goldberg is perfect. Love it - I'll get started on that immediately.

I made the O orange because.... well, just to throw a flash of another color in there, and to further the All-The-Os-Are-Special motif. And yes, I'll ditch the "old-school digital" G in favor of a "hip new digital" G.

More of the typography will likely change after the whole has been machine-ified...let's see what happens. Thanks!
15 years ago
 
Logo Designer
Hoo. Okay, I think #77 is about as complicated as we can get and still be able to discern any level of detail. Sufficiently Goldbergesque yet? Let me know if there are any other changes you'd like to see, or if I can put a higher-resolution version somewhere.
15 years ago
 
Logo Designer
Now with 30% more visual chaos.

(This comment references Entry #79)
15 years ago
 
Excellent work. My only critique is that the "i" is a bit hard to read because of the grunge font choice. Will it be easy to offer this logo in a one-color black and white version too? It's very chaotic, yes. . .but client is seeming to head that way with it. Thanks for your hard work on it. . . looking great. Have a great weekend.
15 years ago
 
Logo Designer
Grunge! That font is made of rock. Literally. Anyway, I tweaked it a bit to make it look more i-like.

Surprisingly enough, the whole thing renders okay in both greyscale and black & white -- or at least much better than I would've expected. A bit of the detail needed to be stripped out, but not too much.

It might be a good idea to do a secondary, more streamlined version for small applications, one-color, etc -- business cards, letterhead, fax cover sheets, all that. Perhaps just the central "gears" as-is and the rest of the name rendered in a single font. Maybe one of the *eight* fonts used in the mark, or maybe not.
15 years ago
 
Logo Designer
same as last, rendered in one color.

(This comment references Entry #80)
15 years ago
 
Logo Designer
i was going to enter something into this contest earlier in the week. seeing this logo has taken all the fight out of me. beautiful job, EXCELLENT tyopgraphy!
15 years ago
 
Logo Designer
This is amazing, I love it! Very inspiring for sure! I saw it on the portfolio page, it's crazy, I love logos like this!
15 years ago
 
Logo Designer
Geez, thanks, you guys! Good direction from the CH helps a lot. I know what you mean, KeMcCaL. There was another contest I was going to enter on here, but the top-ranked entry was so perfect for the assignment I didn't even want to throw in for fear of detracting from it. And driftingsky, I dig the circular mark you did for "The Apparatus" -- that's a fantastic texture. Sort of digital and organic all at once.
15 years ago
 
Okay, don't kill me. Client says it's way too busy now that they've seen the Rube Golberg variation (great job at taking input and running with it) you did. I'm waiting to hear back from the client about more feedback. Hang in there and know we really really appreciate all the hard work you're doing for us.
15 years ago
 
Logo Designer
Argh, argh. 'Sokay, I should've expected it. Anything else they'd like to see?
15 years ago
 
Logo Designer
Prior design, in one color.

(This comment references Entry #95)
15 years ago
 
Logo Designer
Even simpler. A mere (gasp) two colors.

(This comment references Entry #96)
15 years ago
 
Logo Designer
More gears, still only two colors.

(This comment references Entry #97)
15 years ago
 
Logo Designer
Replaced one of the gears with ... a film reel. Now we're getting all literal.

(This comment references Entry #99)
15 years ago
 
Holy shit. This is getting really really good! I totally saw the film reel. . . loving it bigtime.
15 years ago
 
Logo Designer
Heh. Excellent. And whew, because I tried three different film reels and after a while, they all started reading as "Fancy Button" to me. I'll try it in a couple of different colors and possibly a different font, if I can find one that works equally well with the gears.
15 years ago
 
Logo Designer
Okay, this is a *lot* better. Film reel on central O instead of leftmost O. Reads better in contrasting colors, and this variation translates much more cleanly to black & white. Also looks better on a white background than prior version.

(This comment references Entry #100)
15 years ago
 
Logo Designer
Same as previous, with the colors flipped around a bit.

(This comment references Entry #101)
15 years ago
 
Logo Designer
Another color variation on same. This one also works particularly well on a white background. Is that an issue? I'm assuming that's an issue.

(This comment references Entry #102)
15 years ago
 
Hi there. Can you please take 96, remove the embellishment on the first "O" and then take the P from 101 and place in there? Thanks Collier. Does the #1 Ranked entry have all the gears and such in that file that are featured in 96? Client is thinking of taking those components from logo for website, cards, etc---and wants to make sure we'd get them all if we choose the one ranked #1 now.

Thanks,
Brandon
15 years ago
 
Logo Designer
Absolutely. I'll have it posted in a sec. I assume colors should be the same as in the original 96? I can of course also send you all the miscellaneous gear bits to do whatever with...
15 years ago
 
Logo Designer
Done. In the color palettes of the current top two, in case I misunderstood. Also I left the tiny gear encircling the dot of the "i" in there to help balance the first "p" -- it can of course be stripped out if necessary. None of the letter forms have been punched out or otherwise altered by the gears, so things are pretty interchangable.
15 years ago
 
Logo Designer
congrats on the win, you certainly worked hard enough for it... a really great design!
15 years ago
 
Logo Designer
Looks like you spoke too soon. Thanks, though!
15 years ago
 
Hi Collier,
No sweat. We are going to go with your #114. Sorry if I caused any suspense on your part. We appreciate how hard you worked on the project. Client has one note: "I like #114 I would like to see the P in the center of some sort of embellishment.So that may serve as the mark." He is wanting a "mark" or symbol like thing he can use as the "picture" version of the logo using the letter P. That's why we were looking at the jack in the box version of the logo, because it successfully did this. . . Thanks!
15 years ago
 
Logo Designer
Oh, fantastic! Thanks for that - I'd pretty much given up. And I do agree that Brouse's entry is really great.

Hrm, embellishing the P. Let me shuffle some stuff around -- the P itself (minus the descender) can easily serve as a gear. I'll have new options posted asap.
15 years ago
 
This is great! Can you combine 133 and 134 for us into a grouping? Then we have the logo yay.
15 years ago
 
Hi Collier. Nevermind on combining them. I see that the P symbol you designed is in the logo already. The client will use the P sometimes as a symbol for the company. Thanks for your great work on this.
15 years ago
 
Logo Designer
Hey, yes -- the only difference between the full logo and the independent "P" symbol is that in the P-only mark, the tiny gear above is shifted a bit to the right. Working on getting the files together -- I've got the full logo with everything punched out, same with no punch, with the colors reversed for use on white background, a separate file of just the gears, and color breakdowns for PMS, cmyk, rgb and hex. Let me know what kind of file types you want and we're good to go! I can upload the EPS here, and/or provide a zip file with everything else via FTP or email.
15 years ago
 
Hey Collier, thanks! EPS is fine. And you are welcome to send the ZIP file to my email address: brandon@thebrandonstore.com

Am selecting you as the winner now. Thanks for your hard work!
15 years ago
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