What We Do
This will be a brand for a local government's climate action plan. The target audience is the townspeople of Plymouth, Massachusetts, USA.
Our Ideas & Additional Information
This logo needs to have a symbol separate from the text, like the Resilient Danvers logo attached. The symbol can be abstract but needs to have recognizable features. We are really trying to convey a sense of urgency, purpose, and momentum in this logo.
Ideas:
Can use a lighthouse, see the attached pic
Plymouth is coastal, so try using nautical references like the beach, waves, etc. but don't let it be too nautical
Try using environmental symbols like leaves, trees, greenery, etc.
Can maybe incorporate an exclamation point, maybe making a big one to the left of the text and putting environmental images inside it
Could try telescope, compass, pointing, arrows, etc.