Pride Socks Logo Design Contest

Pride Socks has selected their winning logo design.

For $250 they received 341 designs from 34 different designers from around the world.
Contest
Logo Design Brief
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wanabegranola
United States

What We Do

We design and manufacture ankle and knee high tube socks with rainbow striping (6 colors- red, orange, yellow, green, blue, purple), target market of gay and straight consumers.

Industry

Retail

Top Three Things to Communicate

#1 - Freedom/Vibrant
#2 - Originality in fashion
#3 - Young/Hip

Our Target Audience:

Demographics: 20-30 year olds, male and female, world wide distribution.
Psychographics: Gay and straight population

Color Preferences

We would like logo options that incorporate either all of the 6 colors (red, orange, yellow, green, blue, purple) or 1 color that can be interchanged with the 6. Will need to be primary colors and not pastel.

Our Ideas and Additional Information:

Objects in the logo options should be more abstract and less literal (ie. no images of socks or rainbows). In options utilizing all 6 colors please use them in the following order : red, orange, yellow, green, blue, purple. A good example of this thought is the NBC logo as well as the original Apple logo.

Themes

Colorful
Bright
Loud
Necessity
Economical
Playful
Modern
Raw
Exotic
Sporty
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

wanabegranola
United States
Please keep the spelling Pride Socks, not Sox.
Looking for something more iconic...good examples are NBC and Apple (each have the rainbow color pallete in a brand icon).
If the 6 color rainbow is used, we prefer some deviation from the traditional rainbow. ie, the color thicknesses should be varied, could include gaps between colors, can start with a color other than red or purple as long as the order is correct (ie. yellow, green, blue, purple, red orange; or green, blue, purple, red, orange, yellow; etc.).
original abstract icons are encouraged!
13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


13 years ago
wanabegranola
United States
We would love to see a wider exploration of unique icons; good examples #13 and #9. We'd also like to see a wider variety of font options...
13 years ago
wanabegranola
United States
We're welcoming completely new ideas and "themes" for the logos...thanks everyone!
13 years ago
wanabegranola
United States
hello all! we just extended the contest 7 more days. we will have prototypes of the socks this weekend and will be able to see which logos best convey the essence of the socks and provide additional feedback. we are LOVING all the logo designs coming out this week! keep up the good work!!
13 years ago
Cr8tiveMeans
United States
Don't want to be in your SOCKS. LOL some great stuff with this contest. Just a reminder that win or lose, please rank as many of your favorites - some of us are new and desperately want more points. Thanks for the opportunity! MM
13 years ago