Practical Innovation Logo Design Contest

Practical Innovation has selected their winning logo design.

For $300 they received 164 designs from 45 different designers from around the world.
Contest
Logo Design Brief
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Aleece808
United States

Slogan

Marketing That Matters (we don't want the slogan in the logo,though)

What We Do

We create innovative marketing campaigns, products and promotions from idea to implementation so that worthwhile companies who want to make a difference can reach more people, make more money and do more that matters

Industry

Consulting

Top Three Things to Communicate

#1 - We want to focus on innovation that’s practical – like the wheel, the light bulb, the telephone - products and services that change the way people live and interact every day- making their lives better.
#2 - Functionality and ease of use over flashy creativity
#3 - Experience and credibility

Our Target Audience:

We provide marketing consulting services- primarily to startups, largely internet-based and consumer-focused. We are especially interested in companies who want to make a difference in some way.

Color Preferences

We do not want to see red, yellow, or black.

Our Ideas and Additional Information:

The website is http://www.practical-innovation.com/, though there isn't much there yet.

Themes

Feminine
Simple
Colorful
Necessity
Modern
Refined
Commonplace
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

Aleece808
United States
Overall, I really like the designs with a visual icon. However, the scientific/academic icons don't communicate the idea of "practicality" very well.

I also found that I was drawn to the logos with the lighted/translucent effect (the top 2 I chose). It wasn't til after I chose them that I realized they had that effect in common. It better communicates the idea of innovation to me.

Thanks to everyone for your submissions. I was so excited when I got home tonight - this was so much fun. Great designs from all of you. I really appreciate your effort.

-Aleece
13 years ago
Aleece808
United States
I realize that all these designs have a similar color palette, but don't think that means you need to stick to that for new entries!

I really liked some of the submissions with richer, darker colors as well. i just thought these 4 have done the best job of pulling everything together.

Great designs.

Thanks,
Aleece
13 years ago
2B Pencil
Canada
Hello Aleece,

Please consider ranking the designs rather than eliminating the points we gather are valuable even if we do not win your contest. Also take a moment to review the "Ranking and General Tips" as compiled by one of our designers (Bugy) https://logotournament.com/forum/general_discussion/914

ECC
13 years ago