Marketing That Matters (we don't want the slogan in the logo,though)
What We Do
We create innovative marketing campaigns, products and promotions from idea to implementation so that worthwhile companies who want to make a difference can reach more people, make more money and do more that matters
Industry
Consulting
Top Three Things to Communicate
#1 - We want to focus on innovation that’s practical – like the wheel, the light bulb, the telephone - products and services that change the way people live and interact every day- making their lives better.
#2 - Functionality and ease of use over flashy creativity
#3 - Experience and credibility
Our Target Audience:
We provide marketing consulting services- primarily to startups, largely internet-based and consumer-focused. We are especially interested in companies who want to make a difference in some way.
Overall, I really like the designs with a visual icon. However, the scientific/academic icons don't communicate the idea of "practicality" very well.
I also found that I was drawn to the logos with the lighted/translucent effect (the top 2 I chose). It wasn't til after I chose them that I realized they had that effect in common. It better communicates the idea of innovation to me.
Thanks to everyone for your submissions. I was so excited when I got home tonight - this was so much fun. Great designs from all of you. I really appreciate your effort.
I realize that all these designs have a similar color palette, but don't think that means you need to stick to that for new entries!
I really liked some of the submissions with richer, darker colors as well. i just thought these 4 have done the best job of pulling everything together.
Please consider ranking the designs rather than eliminating the points we gather are valuable even if we do not win your contest. Also take a moment to review the "Ranking and General Tips" as compiled by one of our designers (Bugy) https://logotournament.com/forum/general_discussion/914
