Piranha Joe CoffeeLogo Design Contest

Vicious Fishes Brewery is a craft brewery in the Research Triangle Park area of North Carolina. In tandem with its 3rd location in Apex, NC, Vicious Fishes is spinning off a new concept focused on premium roasted coffee. In addition to our craft brews, we'll be pouring espresso and coffee drinks. We need a logo for this new coffee-oriented venture. The name of the coffee brand will be "Piranha Joe".

In the future, we also intend to launch a distillery with a brand named "Vicious Spirits". We already have a strong logo concept for that business. The logos for Vicious Fishes Brewery and Vicious Spirits are attached to the contest. As can be seen from those two logos, the piranha is unmistakably the same, but have sufficient differences so that each has its own identity. They also share the same circle badge.

We'd like to take a similar similar tack with Piranha Joe. Find also attached a rough logo we attempted for the brand, but are wanting to diverge from. We attempted to make the piranha appear as foam on top of an espresso drink. Unfortunately, we didn't have sufficient technical skill to make the piranha different enough from the one in the brewery's logo. Another thing we've decided we don't like is the brown-dominant color in the logo. We intend to create a variety of merchandise with the logo printed on it, including t-shirts, stickers, coffee tumblers, hats, etc. We realized late that brown doesn't really lend well to many colors of the merchandise we'd like to offer.

We do like the notion that the piranha could be done as latte art. That might make the piranha sufficiently different from the brewery and distillery piranhas such that it would stand alone with its own identity. Our inclination is to go back to the black badge to keep the three brands under an umbrella, but could accept other colors given a compelling concept.

In a nutshell, similar piranha, different enough to have its own identity. We think it would be best to avoid brown as a badge color as it may limit opportunities for printing on various merchandise colors.

Our brewery brand has a striking RED color as a signature element. We'd like to create a brand family and not overload the brewery's identity. In future locations, the beer and coffee products will both be present. We want them to be compatible, familiar, but not the same. Our brewery brand colors/font are here: https://www.viciousfishes.com/brand-assets

One idea we like a lot is the piranha drawn as if he were latte art
https://www.google.com/search?q=latte+art+images
In this case, the piranha could be white as if he were foam in an espresso drink

This video describes how one can alter an image so that it looks like latte art:
https://www.youtube.com/watch?v=DnzvzHouwhA

We definitely want people to know:
- The brand identity will be named "Piranha Joe"
- This is a coffee concept
- This may be related to Vicious Fishes Brewery's brand
- We think there's merit in trying to use the badge as if it's a coffee cup and the piranha is milk foam as in an espresso drink.
- This video describes how one can alter an image so that it looks like latte art:
https://www.youtube.com/watch?v=DnzvzHouwhA