What We Do
Vicious Fishes Brewery is a craft brewery in the Research Triangle Park area of North Carolina. In tandem with its upcoming 3rd location in Apex, NC, Vicious Fishes is spinning off a new concept focused on premium roasted coffee. In addition to our craft brews, we'll be pouring espresso and coffee drinks. We need a logo for this new coffee-oriented venture. The name of the coffee brand will be "Piranha Joe" and we'd like it to be complementary and play off of the piranha in our existing logo.
Our brewery brand has a striking RED color as a signature element. We don't know if we should carry this color forward into the coffee brand. We'd like to create a brand family and not overload the brewery's identity. In future locations, the beer and coffee products will both be present. We want them to be compatible, familiar, but not the same. Our brewery brand colors/font are here: https://www.viciousfishes.com/brand-assets
Our Ideas and Additional Information:
We definitely want people to know:
- The brand identity will be named "Piranha Joe"
- This is a coffee concept
- This may be related to Vicious Fishes Brewery's brand
- Our piranha may be present in both the brewery & coffee logos, but it should somehow be clear the distinction between coffee and beer so we don't confuse customers with which brand is which.