Dear zhukorn,
First of all, thank you very much for your hard work and for submitting a lot of great designs :D!
The contest progress changed from "Open" to "Top 5", so we have updated our ranking!
Here is our general feedback for you:
Our investors suggested few things regarding logo and icon design.
Since Photocoat will be targeting millions users of 8 billion on Facebook,
we want our logo (identity) to be loved by millions of users.
In other words, if the logo is gaudy and flashy, only 10% will like our logo.
On the other hand, if the logo is minimal and simple, 90% will like our logo.
Here is further details of a logo and an icon we want:
1) Minimality and Simplicity
Please keep our logo minimal and simple, not complex!
If you design a complex logo, our story and our message will get fuzzy.
Keep it minimal and simple.
Please look at the site below for examples of minimal logos:
http://designbeep.com/2011/09/28/25-cleverly-designed-minimal-logo-designs-for-inspiration/As you can see in the website above, their logos are very minimal and simple.
But at same time, has a lot of creativity and idea hidden!
2) Colors
Please use only 1 or 2 colors.
We are seeing logos using red, yellow, green, and blue, but that looks like Microsoft!
But dont use blue like Facebook, because our logo will not stand out on Facebook's design.
Please use color wisely!
3) Fonts and Typography
Please don't just use Helvetica.
Anyone can make a typographic logo like that.
Please be creative with fonts and typography!
Please look at the website below to learn about how Facebook's logo was created.
http://www.cubancouncil.com/work/project/facebook-logoAs you can see, Facebook's logo is all about typography.
Please focus 90% of your design on typography.
Ultimately, typography will affect how the logo will look.
4) Icon
We are also asking everyone to include an icon for Photocoat.
Please design a minimal icon with a lot of expression about "filter effect".
We have no rules regarding designing an icon, so please be creative freely!
But please remember that the icon will be "the face" of Photocoat's Facebook Page,
so please make sure the icon will look very good in Facebook Page!
Maybe you can use "negative space" creatively to design our icon:
http://webdesignledger.com/inspiration/a-showcase-of-clever-negative-space-in-logo-designAgain, we are looking forward to seeing what kind of creative and awesome minimal logos you will design!
And remember, please focus a lot on minimality and typography!
We have only 2 days left until the contest is finished, but we are looking forward to your updated works ;)!
Best regards,
The Photocoat team