I like the playful type and the color scheme. It's a little too dog-focused for the product however (we need to convey it's not just a product for finding dogs). Is there a way to make it more inclusive of other animals?
Entry #21 - Can you flesh this concept out a little more with different typefaces? Could you also play with different line styles/sizes for the back arrow? At the 'k' it looks like a dog tail, but the line as a whole looks a little 'devilish' if that makes sense. Could you also try a design that removes the pawprint from the 'p'?
Entry #20 - We're going to move this to the 'no' pile. It does a good job of conveying all the animals, but it's too hard for somebody who doesn't already know the name of the product to read what it is.
Entries #46 and #47 - We think the typeface along with the upside-down A makes the logo too difficult to read. The product primarily will be on the web and the logo needs to be very readable.
Entry #48 - Could you remove the paw print over the arrow and instead put a small full paw print at the end of the arrow inside the arrowhead? Also, could you play around with different typefaces keeping in mind readability/simplicity for the web?