Pet Max Logo Design Contest

Pet Max has selected their winning logo design.

For $250 they received 115 designs from 21 different designers from around the world.
Contest
Logo Design Brief Hide
chuck
Canada

What We Do

Retailer and Online retailer of pet food and supplies. Online site name will be petmax.ca

Industry

Retail

Top Three Things to Communicate

#1 - Professional, powerful, simple image
#2 - Pet Max - Maximum Savings, Maximun Selection, Maximum Service
#3 - Fun place to shop - love of pets

Our Target Audience:

Owners of pets, primarily dogs and cats.
Generally consumers 21 to 65 years of age.

Color Preferences

Primary colours including Blue, Red, Yellow and white. I am open to any other suggestion. It must be bold, bright and powerful.
The name Pet Max should be 2 words and can be written as one word but separated by using different colours. A character may also separate the 2 words.

Our Ideas and Additional Information:

I would like the logo to be flexible in design to be used for different purposes. For example;
1) The corporate logo is Pet Max
2) The retail store logo is Pet Max Warehouse Outlet
3) The online store logo is petmax.ca
4) The grooming logo is Pet Max Grooming
By changing one element of the logo, it can be used for different purposes.
This would be ideal but not necessary.

I am going to be changing the name of my store. The colours of my current logo are blue and red with a yellow background. I was trying to keep the colours similar so when I change names my customers will see some similarity. My store is a combination of a Costco and a Walmart. It has a "Warehouse" look. My image is one of a large discount superstore that does not sell pets. I am open to other colour schemes.

Themes

Colorful
Bright
Loud
Playful
Modern

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

roktiv
Ukraine
not much original ideas here... 50% of pet's logos used the pawprint...just google
12 years ago
IdeazDen
India
there's lot more than pawprint, i guess, look closely, don't just say things...look at them "CLOSELY"
12 years ago
chuck
Canada
Thank You to all the designers who participated in my contest. It was a very interesting experience. Thanks for your time, effort and hard work.

Chuck
12 years ago
tini1
United States
Hi Chuck:)
Thanks you for a wonderfully run contest:)

Could you update the ranking, so ranked spots aren't the same designs/variations? thanks:)tini1
12 years ago
chuck
Canada
Hi tini1 :)

I have been debating that exact question before I make my final ranking decision. My question to myself is, "Is the colour actually part of the design?" I think it is. A perfect example is #88. I love the look. However, #92 which is exactly the same without the black background, is not as attractive.

On the other hand, should a designer with the same design, but different colour variations, get many entries in the top ranks?

Any comments from anyone before I finish judging.
12 years ago
chuck
Canada
To clarify my previous comment - I ommitted one word. What I meant to say was - Is the "Background" colour actually part of the design.
12 years ago
tini1
United States
hmm, I see what you mean, but ranking is all that most designers receive(there can only be one winner)......
so I guess color variations is what I meant, if its the same design........:)
I guess this is difficult to explain.....I just feel color variations shouldn't be ranked imho, BUT I love the fact that you have ranked, :) there are many awesome designs:)

12 years ago
chuck
Canada
Could someone clarify what the "short list" is. Is it everyone who has not been marked "not interested", or a certain number of entries after 1st, 2nd and 3rd.

Thanks
Chuck
12 years ago
tini1
United States
I believe it would be the ones who have not been marked not interested, those that are/we're considered.....unless you click not interested, the entry is kept, and receives a blue ribbon for shortlisted(the ones that you considered) I hope I helped, not confused;).....
12 years ago
chuck
Canada
Thanks for the help tini1. So if a designer has 10 variations of the same logo with minor changes in design or colour, they will get a ribbon for each one? Even though the changes were minor, or the colour changed, I did like them and consider them. Is that the way it was intended?
12 years ago
chuck
Canada
Hello Everyone
Once I went to the "Select Winner" page, it answered a lot of my questions. I was afraid to click on the "Select Winner" button because I wasn't sure if the program would let me back in to the judging area. It indicated that the 1st place winner should not also be a 2nd or 3rd place winner. Also, shortlist enties should not include multiple similar entries from one designer. Perhaps this information and guidelines should be posted somewhere else. I have adjusted my selection based on those rules. However, I have included some similar designs that I loved and were responsible for my final selection. I also wanted to reward those designers who worked hard, but did not win, by including them on the shortlist. The winners are;
Ist place - IdeazDen
2nd place - Cayetano
3rd place - jdmerlin

Thanks again to everyone.
Chuck
PetMax
12 years ago
jdmerlin
United States
Thanks Chuck...fun contest...congrats ideazden...your paw was sweet
12 years ago
IdeazDen
India
Thanx Jdmerlin, for such nice words,
and thanx to al the designers who participated, very nice work and talented designers here.

Very thanx to CHUCK who liked my design and continued feedback by him helped a lot to bring out a fine logo which you all see here.

Thanx again
Dennis
12 years ago
tini1
United States
Congratulations IdeazDen:)
12 years ago
IdeazDen
India
Thanx TINI
12 years ago