Peoria Beer Mile 2023Logo Design Contest
Logo Design Contest
Contests / Peoria Beer Mile 2023
Peoria Beer Mile 2023 has selected their winning logo design.
For $475 they received 110 designs
from 15 different designers from around the world.
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Logo Design Brief
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Client
What We Do
We are a brewery called Bearded Owl Brewing who host an annual event called the Peoria beer mile. Our target audience are people who like to have fun, drink good beer, and are active adventurous types.
https://raceroster.com/events/2023/76061/peoria-beer-mile
https://raceroster.com/events/2023/76061/peoria-beer-mile
Industry
Color Preferences
Colorful but muted colors that align with our Brewery Brand
Our Ideas & Additional Information
This is a race where you run a 1/4 mile, drink a beer, and repeat 4 times. We use these skeletons as our mascots quite a but and it would be fun to see them running with a beer in their hand. we also love the use of trees in our branding. While there are no mountains in Illinois we sometimes use trees in the same way as mountains are used in adventure logos. Another route would be to utilize the Peoria skyline (as seen in one of the attachments).