PendaLight Productions Logo Design Contest

PendaLight Productions has selected their winning logo design.

For $350 they received 397 designs from 44 different designers from around the world.
Contest
Logo Design Brief
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pendalight
United States

What We Do

A media production company that creates innovative personal growth products and TV programming.

Industry

Entertainment

Top Three Things to Communicate

#1 - Fresh, innovative products and programming
#2 - High quality at every level
#3 - Loving, caring and compassionate

Our Target Audience:

PendaLIght Productions is the parent production company and has several sub-companies below it. However, all of the products and programming created by PendaLight target roughly the same audience. The logo should represent the type of products and TV programs that we create:
The target audience for PendaLIght products and programming is:
Age: 70% females between 25-60 and 30% men between 35-60.
Interests: These people are interested in personal development & wellness. They may watch Oprah or Suze Orman and purchase self-help books. They are interested in the latest career advice or health and wellness advice. They may do yoga. In general they want to improve their lives in some way and are interested in mind/body health.
Education: Generally a college degree - they could work in a variety of industries but probably 60%+ will be in white collar jobs.

Color Preferences

I am open to a couple of different color palettes:
1) I could see doing this logo in just the right shades of dark peachy orange and green (see www.susanpiver.com - though I would use a slightly different green than what's there - more chartreuse) for examples of this.
2) I could also see doing this logo in blues with maybe some yellows (note: I do not like dark blue and dark yellow combos).
3) Magenta and green.
The color should convey energy, wellness, fresh, knowledge.
I would absolutely avoid anything red, black, dark green, grey (unless it's very subtle like a small line or drop shadow).

The background of the logo should be white (e.g., I don't want a logo set against a box of color).

Our Ideas and Additional Information:

I don't have a firm design direction, though I do favor things a little more abstract and fresh. The word "Penda" is the swahili word for 'love'. (That said, I really don't want anything with hearts in it, unless it is done subtly and classy.) Some possible ideas might be:
1) A lotus (flower or pod) that is elegant or abstract - it could be a lotus with a feeling of light to it.
2) Something that conveys light (like a subtle sun burst or like the lamp in the Pixar logo - though if you pursue this I do not want a big sun sitting on top of the letters, but rather something more interesting interwoven within the lettering or as a watermark).
3). I also think an artistic peacock tail might be interesting (this would use more of a blue/teal color palette). There is interesting symbolism of the lotus and peacock together, but that might get more busy than I want in a logo.
4.) I am also very open to different ideas, including just some beautiful, interesting typeface treatment or something with minimal and abstract graphics.

Please be creative!

I would like to see lots of initial sketch entries that show the concept. If the concept is on point then we can play around with getting it just right. I will provide timely feedback for any iterations.

The logo should be clean and somewhat minimalist, though it should be smart and interesting. The font should definitely be a SANS serif font. Probably this logo would look best with the lettering stacked (PendaLight on one line and Productions on another) since the name is long. I am fine if the logo has 3-6 colors in it. The company is about innovative products and programming and we offer the very best, most useful self-help information, so the logo should be sophisticated and strong and fresh.

Themes

Modern
Refined
Feminine
Simple
Colorful
Expensive
Exotic
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Television

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3 ... 7 8 9

Discussion

Discussion

pendalight
United States
I like the clean font and clean feel of #1. I would like to see a more interesting mark. I like the more abstract feel of #2. The font isn't my favorite though I do like the blended colors used in the lettering. Again, it would be nice to see a more interesting mark. #5 has an interesting energy to it, though I don't love the serif font or the color combination. As I mentioned in the profile, I really don't want a big sunburst sitting on top of stacked lettering, and unfortunately entries #2, #3, #4 and #6 all have that sunburst concept.
13 years ago
pendalight
United States
I really like the color palettes used in both #9 and #8. The font in #8 for the word PendaLight is a little more square than I like. The font used for 'productions' in #8 is nice. In # 9 I like the way the letters have blended color. I also think the peacock mark is fun and well executed here. Overall I think this logo feels a little weighted to the left (at least to my eye) - but maybe that's just due to the height of the graphic. Although I like both of these color palettes a lot, #9 might be a little too feminine. I think making the pink more organgy or doing this logo in a blue color palette might tone down the girlie look just a tad.
13 years ago
pendalight
United States
Ohmigosh - these new designs are so beautiful! Thank you to the folks who submitted them! I really love the color palettes that are being used. The logo should be somewhat feminine, but not too girlie. I'm finding that I really like many of the logos that use the blended/shaded coloring. I also like the accents of light on the word 'light.' I am also noticing that I like some of the bolder logos. Anyway, I look forward to seeing more. These are definitely on the right track! Please feel free to try some things out in Blues.
13 years ago
pendalight
United States
Wow - this is getting harder for me to decide! There are so many great new concepts. Thank you, thank you to everyone who is submitting!!! I love the feeling of light in #37 and #48. The abstract lotus pod in #49 is very cool as it reminds me a bit of a film reel, which is clever. In this concept the focus is on the word Penda (which means "love" in swahili) though it would be nice to figure out a way to highlight both words Penda and Light. #35 is such a beautifully simple logo that just feels like Love. It's very professional and I really like that the graphic looks like a flower, butterfly and heart all at the same time!! #39 has a beautiful artistic look that I really like (though I don't love the font and the graphic doesn't have that much meaning to me - though I still do really like that logo). I still feel like there is some cool way to do a peacock tail that somehow looks a bit like a sun with a feeling of light. Anyone want to try?? I love the font and color scheme of #9 and this logo, even without the graphic, is a beautiful text logo. That said, #35 needs to look a little bit more professional (and less bubbly), though I love the idea of the peacock tail and sun shape. For those interested, I think Vietnam Airlines has a very cool abstract lotus design: http://www.vietnamairlines.com/wps/portal/vn/welcome/ I think it might look cool to have an abstract lotus with a feeling of light coming from the top. Just an idea..... I like #47 as a concept though I think the lotus would look better in a slightly different shape.
13 years ago
pendalight
United States
Some of the new entries (like #57 and #63) are a bit too light. I would like to use a more saturated color palette. The light pinks and greens are a bit too soft. I want the logo to be a little bit feminine, but not girlie. I think a more saturated (e.g., darker) color scheme would make the logo look a bit stronger.
13 years ago
pendalight
United States
Hi all - Two important notes:

1. The color palette is getting a bit too light pink and light green, which makes it a bit too feminine for what I want. I would love for new submissions to be more SATURATED colors. I am also open to using shades of BLUE (like different shades of teal) or light blue with something. The color palettes in #9 and #107 are nice. I also like the more saturated look of #121. In short: please try to make these a little LESS feminine.

2. The peacock with a fan on top of the lettering is just too much like the NBC logo. If you use a peacock then please do something interesting or abstract with it so it's not just sitting on top of the lettering.

I'd love to see a STRONG, CREATIVE mark that is slightly feminine, but not too much. It should be something I would proudly hand on a business card to a powerful male executive at a company!

Thanks!
13 years ago
pendalight
United States
IMPORTANT: PLEASE USE LESS PINK!!!!

The color palettes with the light pinks are too feminine!!! I need this logo to look professional. I should feel comfortable handing this card to a male executive at a large corporation.
13 years ago
pendalight
United States
I like the brighter colors used in #167, #166, #95, and the blues in #179. I do prefer the logos that have a feeling of light shining from/through them. I am very open to using a logo with just a very clever wordmark.
13 years ago
pendalight
United States
Hi all,

THANK YOU for the submissions!!! What talent and creativity!!!

The contest is almost over and I still haven't decided!! There are so many great logos to choose from! I'd love to see some pure WORDMARK logos - where the graphics are interwoven with the lettering, rather than the graphic just sitting on top.

Thank you all again!!

Taryn
13 years ago
wsa
Philippines
edited...

sorry I accidentally post my message here.
13 years ago
Tyler
Canada

LogoTournament Staff
The lotus element is mentioned in the brief and is fair game. All Logo Courts relating to this element have been removed.
13 years ago
lexlogo40513
United States
Some information on how rankings work on this site:

How to Rank and Thank Designers: When it comes time for final rankings, designers appreciate when you choose the top three CONCEPTS (as opposed to variations of the same design) for the gold, silver and bronze awards. If you want to rank two different concepts by the same designer in the top three, that's fine.
Also, rank as many entries as possible, because designers get points added to their overall site standing for each blue ribbon they get.

This is how points are distributed:

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points

After that, each ranked entry gets one point for the designer. Nobody will be insulted by being ranked last, the points are still good! So if you pull some entries out of the "Not Interested" group and give them a rank, the designer gets some benefit from entering your contest.

Hope that's helpful, lots of contest holders don't realize this and most are glad to know. It's a good way to thank designers who don't win the contest prize, but who worked very hard to offer you lots of options to choose from for a great logo.
13 years ago
pendalight
United States
I want to go on record and say that I disagree with Logo Court's ruling and the subsequent removal of Concept_One's designs. I feel the verdict is unfair and does not take into account the full picture of what happened or the history of submissions to the contest. I am asking that the ruling be overturned.

Taryn
PendaLight Productions
13 years ago
wsa
Philippines
so what will be the outcome of this competition?
13 years ago
CalligraphyLogo.com
United Arab Emirates
Ohh my god.. what is going here, i was not here in this area..
then what about the competition..?
13 years ago
Tyler
Canada

LogoTournament Staff
I've reviewed this contests extensively, and here are what I believe to be the facts:

The concept for the lotus is part of the design brief and open to everyone.

The dispute between Scot & concept_one is regards to the particular style or production of the lotus.

This particular style of lotus could be described as a gradient light coming from the bottom.

Concept_one first entered this particular style in entry #52, #53,
https://logotournament.com/contests/pendalight_productions/by/concept_one

The earliest use of this style by Scot occurred with entry #280, #281, and #286.
https://logotournament.com/contests/pendalight_productions/by/scot

Scot's particular issue is that:
#349 by concept_one uses the lotus from his #286.

Concept_one could state that:
#286 borrows from #52, #53, #121, #166, #167, #254

I would like to here from both designers before proceeding.
13 years ago
Scot
United States
13 years ago
Concept_One
Philippines
It is all here Mr Tyler. https://logotournament.com/forum/designer_disputes/2583
Here you can see my side of the story, Scot's side of the story and the Community's side of the story as well.
In short, your explanation of the problem is 99% accurate.


Thank you so much for fixing this problem at hand.

I am willing to withdraw any designs just to solve this mess. Again I am sorry for any troubles that I have given you all most specially to Taryn (CH)

Best regards,
-Chris
13 years ago
pendalight
United States
Hi all,

Many thanks to Tyler for mediating a resolution on the logos. I am currently ranking and trying to make a final decision. There are so many great logos here that I am having a hard time deciding! I will select a winner by end of day Thursday, if not sooner. Thanks to lexlogo40513 for explaining how the points are allocated. I will keep that in mind as I rank the final logos.

No matter what the final decision is, I want to say a huge THANK YOU to everyone who participated in this contest. The rapid response, creativity, and wonderful service from everyone have made this contest a true delight for me and I will definitely use LT again.

Taryn
13 years ago
Tyler
Canada

LogoTournament Staff
Scot has emailed me that he is fine with any entry other than #349 winning. (which I have just removed)
13 years ago
Concept_One
Philippines
That's good Mr Tyler Thank you.

I replaced the removed logo with Entries #351 and #352 I hope this are ok with Scot. Because I did not copy anything here. Its my original Lotus just removed the ouline and gave it a different lighting and glass look.

Thank you,
Chris
13 years ago