What We Do
Parker Protective provides Personal Protective Equipment (PPE) such as masks, infection control products, etc to the non medical field (although some will be the same products as medical field). The audience is individual consumers as well as janitorial companies, building management companies (doormen, security), etc. In the world post Covid-19 we want to be there to keep people safe and give them piece of mind. The goal would be for the brand to be serious given what we selling but in a approachable way that feels modern. A simple but impactful logo. Also needs to be eye catching as competition grows and this can potentially be on product and on the shelf.
**** Based on what I have seen I think we need alittle more design (still strong and simple) but less like pure simple font as the logo.
Blue, Grey, White - still primary choice but see below.
Also open to color (vibrant but with bold, serious font) or just black and white. Depends on what the logo letters lend to.
Our Ideas and Additional Information:
Simple, clean, modern. I think some logos can play off of the PP for Parker Protective or Parker Protective wording coming out of the 2 P's (next tot to each letter) but not sold on that. I am excited to see what designers come up with. Our goal is to "help the world" so something to evoke a holistic" emotion.
Please also think about this logo living on a package and what is eye catching and trust worthy.