Parker Protective
Parker Protective provides Personal Protective Equipment (PPE) such as masks, infection control products, etc to the non medical field (although some will be the same products as medical field). The audience is individual consumers as well as janitorial companies, building management companies (doormen, security), etc. In the world post Covid-19 we want to be there to keep people safe and give them piece of mind. The goal would be for the brand to be serious given what we selling but in a approachable way that feels modern. A simple but impactful logo. Also needs to be eye catching as competition grows and this can potentially be on product and on the shelf.
**** Based on what I have seen I think we need alittle more design (still strong and simple) but less like pure simple font as the logo.