What We Do
We are a non-profit financed by corporate philanthropy that funds research and education to prevent antibiotic resistance. We want to engage private companies from all sectors in the work to prevent antibiotic resistance.
Our primary target audience is those who work high up in large corporations, particularly those interested in or responsible for sustainability and CSR.
Secondary audiences is the general public (the customers of the corporations that might sponsor us), as well as researchers that apply for grants.
Note that we do not want too much of a "biotech" profile, since this is a very cross-disciplinary subject.
As our logo would appear on the websites of different sponsors, it needs to work well combined with different contexts, so colors in the logo should not easily "clash" with other colors
Today we use:
Blue, white, grey - our most used profile colors
purple and yellow - sometimes as accents