Our Target Audience:
Do-it-yourselfers and professional paint contractors… the type of people that watch HGTV. Age 25-60, upper middle class. In today’s economy they are doing more home improvement projects themselves and they are looking for the most cost effective solutions to their home improvement dilemmas.
Our Ideas and Additional Information:
PaintBlock is a technology that we add to a painter’s masking tape called FrogTape. PaintBlock reacts with latex paint, forming an immediate micro barrier to help prevent paint from leaking under the tape. Please visit www.frogtape.com and watch the demo video to see what PaintBlock is. We are open to different ideas in using capitalization in the word PaintBlock (e.g. paintblock, PAINTBLOCK, Paintblock).