Pack It InLogo Design Contest

Logo Design Contest
Contests / Pack It In

Pack It In has selected their winning logo design.

For $320 they received 200 designs from 36 different designers from around the world.

Logo Design Brief

Client
Australia
What We Do
Packaging supplier, specialising in crystal clear cello bags and clear boxes used primarily by creatives (cardmakers, photographers, anyone who handmakes anything) to store, display and sell their products in.
Industry
Retail
Color Preferences
Open to ideas but I picture something with three or four colours, something bright and funky that appeals to creative people.
Our Ideas & Additional Information
I've chosen abstract mark style but I'd like it to be 'friendly' in feel. Definitely nothing too 'cold' or formal. We probably don't want the logo to necessarily be based on the image of a bag because that would be too restrictive.
Themes
Colorful
Simple
Modern

Entries

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Discussion

 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank and re-rank a variety of designs to get a variety of new entries.
~~ Ranking gets your contest noticed! Unless your contest is private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914
14 years ago
 
Client
Wow! Thanks for all your submissions. We are looking through them now and will provide some feedback shortly!
14 years ago
 
Client
Thanks for all the great submissions!!

We've done an initial ranking to help give some more direction.

I'm considering adding the tagline 'clearly better'. Would love to see how your designs could incorporate that.

Thanks again!
14 years ago
 
Client
I’d like to provide more detailed feedback on the general look and feel I’m after because what I’m seeing so far is more ‘businessy’ than I’m after. The current designs feel a bit impersonal and corporate at the moment.

I’m not wanting to look like a ‘packaging company’ but a company who understands the emotional connection of my customers to their products. My products are designed to show off their work.
I’d like a more feminine, casual, inviting style? Although it’s packaging I sell, my customers have a strong emotional connection to what they’re putting inside the bags. In most cases they handcrafted or handmade the items. Imagine the time and love involved in making soap or jewellery or cards or drawings and then putting them into a bag that makes them look like a million dollars!

Can you take a look at the submissions for NWA Boutique Show.
https://logotournament.com/contests/nwa_boutique_show

Immediately these logos connected with me. They say life and creativity to me. These are more feminine and ‘crafty’. I don’t want female silhouettes nor do I want a shopping bag. But by feminine I’m referring to the fonts, the feel, the colours.

I’m drawn to entry no. 36 of that contest https://logotournament.com/contests/nwa_boutique_show/by/rachelstene. It makes me feel that excitement and life is contained in the bag with all the movement. Obviously my bags are clear and flat but what I’m trying to convey to my customer is that your stuff that you so lovingly made will look awesome in these bags.
Below is a link to the actual product (clear bags) if that helps.
http://cgi.ebay.com.au/ws/eBayISAPI.dll?ViewItem&rd=1&item=220569328532&ssPageName=STRK:MESE:IT

I’m not just selling a packaging solution to someone without a face or a name, I’m selling the promise to a friend that their stuff will look brilliant! Most of my customers return time and time again so I know them by name now.

I’ll give more feedback as new designs come through because I know you’ll need more specific instructions from me as we go. I’m going to extend the deadline for submissions and look forward to seeing your interpretation.
14 years ago
 
Client
Hi Everyone.

We are overwhelmed by the number and quality of the designs to date. I must say it is a difficult job picking from the top 10. What amazing talent - glad we found logo tournament.

We will be checking in every half hour and providing feedback until the tournament ends. Thanks again for all your hard work.

If you are attempting any new concepts at this stage, we would like to see something less corporate and more casual. With a focus on the handmade craft industry. If you have a look at www.etsy.com, almost all sellers on etsy would require our packaging.

We want to convey that having their lovingly made items in our packaging/bags will make their products come to life.

Cheers!
14 years ago
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