Pacific Drain is a local San Diego based service company that clears stopped up drains and sewers (think roto-rooter).
Industry
Service Industries
Top Three Things to Communicate
#1 - Professional
#2 - Established
#3 - State of the Art
Our Target Audience:
All homes, businesses, restaurants, apartment buildings, have drains and they all stop up on occassion. Property managers are huge, restaurants have constant problems.
Color Preferences
Blue-"Pacific" was originally chosen simply because we're in San Diego/Pacific Ocean and water is generally depicted as blue.
Red highlights have been used in our past logo, the "P" was enclosed in red, the 2 dots over the i's were red.
Our Ideas and Additional Information:
I just had an idea I'd like to see......try making the "P" on a plunger with the plunger cup as the base. I'm not married to this idea but would like to see how it looks. Pacific Drain is a stand alone division of Arrow Pipeline (www.arrowpipeline.com). If Pacific Darin could cleverly be tied to our Arrow logo it might be interesting but certainly not mandatory. Don't get hung up on this idea.
Company is commonly called Pacific Drain or Pac Drain seldom Pacific Drain Service. I'd like to concentrate on the Pacific Drain knowing I can always add the word Service depending on the media.
Largest visibility will be graphics on side of white trucks. Company has 10-12 trucks on the road.
Our tag line is "We're number 1 at number 2".
Family owned and run since 1975.
Themes
Masculine
Simple
Necessity
Commonplace
Sporty
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Clothing
Diamond Contest
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1st place - 50 points 2nd place - 20 points 3rd place - 10 points 4-6th place - 5 points 7-10 place - 3 points 10th on - 1 point