Outer Limits Diesel PerformanceLogo Design Contest

Logo Design Contest
Contests / Outer Limits Diesel Performance

Outer Limits Diesel Performance has selected their winning logo design.

For $500 they received 119 designs from 13 different designers from around the world.

Withdrawn

3rd
#68

Withdrawn

New
#40

Withdrawn

New
#39

Withdrawn

New
#12

Withdrawn

New
#11

Withdrawn

New
#10

Withdrawn

New
#9

Withdrawn

New
#8

Withdrawn

New
#7
Prefers others.
#67
Prefers others.
#66
Prefers others.
#54
Prefers others.
#50

Discussion

 
Client
I like this, but it needs to be easier to read. You can eliminate the "go beyond the edge with".
Thanks!
9 years ago
 
Logo Designer
Hi OuterLimits, I've also adjusted the font for Diesel Performance to be bigger and more readable in #11 & #12
9 years ago
 
Client
I like #11 alot, can you group the "uter limits Diesel Performance" and enlarge them all together? Keep the "O" tachometer the same. Also, after you do that, try making "DIESEL PERFORMANCE" horizontal, not curved, just normal typography. Maybe even a little larger. The "Diesel" aspect of our client's business is pretty important.
9 years ago
 
Client
#40 is better. I liker the bigger "UTER LIMITS" I'd like the "DIESEL PERFORMANCE" better if it sat on the same baseline, and was easier to read. Try larger, even if it sticks out, and maybe try a version with it stacked, so it can be larger. "Diesel Performance" is the whole reason they are in business. (I say "they" because I am the Creative Director at their ad agency.)

Nice work!
9 years ago
 
Logo Designer
I've also fixed #40, it looks like Diesel & Performance are slightly offset, that has been fixed now.
9 years ago
 
Client
I'll take a look before the day is over. (It is 11:08 am here, I don't know what time it is in Australia)
9 years ago
 
Logo Designer
It's currently 1.20am here OuterLimits. I'm currently being threatened with being taken to logocourt by Beingjustcreative for using his concept of a tachometer in the design. I say I'm not because i think a tachometer in a diesel performance shop logo is fair game. Also mine is executed in an O. But not looking good, I may have to withdraw my entries, OuterLimits. Beingjustcreative kindly offered to take 50% of the prize and he'd turn a blind eye to my entries having the tachometer, I told him no thanks.
9 years ago
 
Client
Brown_Cow, could you switch it to a gas gauge? A really important thing to the diesel truck customers of Outer Limit, is getting better fuel mileage. It was explained to me that they drive 200,000 miles per year, and just a small percentage increase in fuel economy is HUGE.
9 years ago
 
Logo Designer
No, I reckon he'd still go after me for using a gauge. What I could do is re-submit mine without the tacho, just as an O only, then if you choose mine as the winner I can then give you the one with the tacho after the contest is over. What do you think?.
9 years ago
 
Logo Designer
Or I can change it to a fuel gauge, after the contest is over
9 years ago
 
Logo Designer
How is #50?.
9 years ago
 
Client
I really like this solution (#50). I'm still a little concerned that if they try to use it to embroider shirts (which they mentioned they probably will), some of the letters might be a little small, and would plug up.

Can you try one more option with the "UTER LIMITS DIESEL PERFORMANCE" larger? Keep the "O" the same size.

Thank you!
9 years ago
 
Logo Designer
#54, made UTER LIMITS DIESEL PERFORMANCE bigger, also simplified the LIMITS text so it no longer has a grey drop shadow
9 years ago
 
Logo Designer
It also looks as though Beingjustcreative would've lost the Logocourt case anyway, OuterLimits.
9 years ago
 
Logo Designer
#66, changed the font for Diesel Performance.
9 years ago
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