OptofluidicsLogo Design Contest

Logo Design Contest
Contests / Optofluidics

Optofluidics has selected their winning logo design.

For $375 they received 128 designs from 24 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Optofluidics is biotech company that uses light (lasers) and fluids to manipulate and detect the tiniest forms of matter, in particular, biological molecules like proteins and DNA
Industry
Technology
Color Preferences
We want some amount of blue
Our Ideas & Additional Information
Our current logo, which we don't like, but may be a good starting point can be found on our webpage, along with other interesting materials and pictures. www.optofluidicscorp.com.

Our core technology also acts like a molecular tractor beam. The tractor beam in the Star Trek TV shows was used to reach out into space and grab on, and move other objects, like ships or asteroids. Our molecular tractor beam can do the same thing but with molecules (like DNA) or tiny microscopic spheres.
Themes
Modern
Refined
Secure

Entries

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Discussion

 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank a variety of designs to get a variety of entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ After your contest closes it will enter Judging phase. You can re-rank designs in Judging.
~~ While in Judging, the designer ranked in first place can submit revisions

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion
13 years ago
 
Client
I like all of the entries so far. My main concern with the current group (#1-4) is that the pictoral mark (to the left of the company name) is a bit generic. There needs to be more than just a DNA strand on the pictoral mark. Our core technology can actually trap molecules (like a star trek tractor beam) using light and water. There is nothing in the mark that says "we trap DNA" or other small objects. Also, although DNA is visually striking and conveys a biotech feel, we can go with other symbols as well (molecules, spheres, proteins).

Here are some images that I think are recognizable, powerful and align well with our company. Please look through them and consider how they may be put into effect.

http://t3.gstatic.com/images?q=tbn:ANd9GcR8p5UuJN64tqo9mJ2BtlcsX0tY28kc8KGTXITqULbUIdCmUS-J
http://t3.gstatic.com/images?q=tbn:ANd9GcRma5jm1icxt13flhNBGjxb84XvTH0pAIUoy0kHLppuuJL0QdkRFg
http://funditor.110mb.com/laser1.jpg
http://lasershowinabox.com/laser-in-a-box.jpg
http://www.google.com/search?q=molecule&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&hl=en&tab=wi&biw=1024&bih=653
http://4.bp.blogspot.com/_RMGOM7zYeY4/SkNd0pWQ2SI/AAAAAAAACXo/q2VftBBEmKk/s400/laser_symbol_1.gif
http://homepage.mac.com/cbakken/obookshelf/image090.gif
http://static.howstuffworks.com/gif/light-arrow-reflection.jpg
http://jbha-sci-us-tri2.wikispaces.com/file/view/prism.gif/108136147/prism.gif
http://farm3.static.flickr.com/2223/1591769889_f9e76308fb.jpg


13 years ago
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