1. Acronymn OGF is almost as well known as Operation Geek Farm. Offer logo in 3 versions, if using pictorial approach: picture alone, picture w/ acronym, picture w/ full organizational name. If no pictorial element, offer logo in acronymn and full-name versions.
2. Current logo (ogfcommunity.com) is deployed in upper left corner. Consists of type reversed from red-rust right-facing tractor. Black tagline curves downhill from front of tractor: “Imagine, and we make it real” no period at end of tagline. Logo is stodgy; thus this contest.
3. A tractor or farm link is fine. People generally like the tractor concept.
4. Require ability to reduce all or part to iPhone / social medium / button version and remain recognizable.
5. Don’t include a nerdy-looking person. Any human figure, unless extremely stylized, would not rate high.
6. Keep design simple.
7. Example of logo we do not like:
http://brandstack.com/logo-design/details/23226