Oat GoldLogo Design Contest

Logo Design Contest
Contests / Oat Gold

Oat Gold has selected their winning logo design.

For $675 they received 401 designs from 52 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Oat Gold is a Wholesale and Retail oatmeal brand
Industry
Manufacturing & Wholesale
Color Preferences
Natural, organic, healthy, quality, fresh, sweet
Our Ideas & Additional Information
We are looking for something iconic, recognizable, professional and approachable. Elements of the design to also be incorporated into the (sidewalls) of our packaging so that when our 50lb bags are stacked in a warehouse the brand is still recognizable.

* Please note that the logo will be printed on a Brown Paper bag. Please see attached photo for color reference.

Our direction on this would be to represent agriculture with imagery of stalks of oats, crops, rays of sunshine, a person working in the crops, etc… Our producers are in Saskatchewan, Canada, so it would be nice to have a Canadian Maple Leaf incorporated into the imagery or even have the whole agricultural scene inside the maple leaf. Just an idea.

Our overall aesthetic should be soft and approachable, so think curvy organic lines.
We don't mind greens and blues but we’d prefer the logo to have warmer tones and some hints of gold to represent our oat product. It would be nice to have a multi-colored logo but please no more than five colors and stay away from gradients.

Our product will be sent to many different countries, so we will need the text “Oat Gold” to be legible, so please no script, cursive, and any hard to read fonts. A modern San Serif or Serif font will do.

We are open to new ideas that represent oats, so don’t feel limited by the suggestions above.

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Discussion

 
Client
* Please note that the logo will be printed on a Brown Paper bag. See attached photo for color reference.
4 years ago
 
Client
Hi everyone, we are looking for a logo that is far from being generic. We would like something that stands out from our competitors and needs to feel fresh and unfamiliar to our eyes, so please don’t use any clipart!

It would be nice to see more originality and personality come through your designs. My suggestion would be to illustrate on paper and then move to the computer. Your hand has more freedom than a mouse.

We’re also noticing a lot of rigid designs which we would like to stay away from. Think more organic and something that tells a story. Our goal for our logo is to inspire people to pause and reflect. This can be accomplished by adding meaning to your designs. Maybe this list will help out more:

* Hard work
* Appreciation
* Time consuming
* Peaceful sunrise/sunset
* Striving for excellence
* Nostalgic scenery
* Caring for the land
* Nurturing
* Devotion
4 years ago
 
Client
When considering your designs we'd like to see the "O" and "G" have the ability to stand alone.
4 years ago
 
Client
Just a reminder to re-read our original instructions. Thank you
4 years ago
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