Nutritional BrandsLogo Design Contest

#1 and #2 I dont want it to say Nutritional Brands, Just FTS which stands for Fit To Serve.

Looking for more subdued colors, and grunge appearance. See the background at ftsnutrition.com for my inspiration.

#3 I like the idea of the shield

Perhaps some metallic touches to the design.

To all designers: To try to give you an insight as to who this logo is aimed at, consider that the men and women who will be using our products face fears and dangers every day that the general population cannot imagine. They continually press on in their duty, showing great courage, honor and bravery. These are tough men and women, physically and mentally. I'm not sure if "bad-ass" translates to everyone here, but that's what we are going for. Imagine the logo being drug through the trenches, and coming through on the other side stronger and more powerful than where it started, although a little tattered.

Thanks!

#11 is heading in the right direction.

Don't let special-K scare you away from submitting ideas!