NutriLuvLogo Design Contest

Logo Design Contest
Contests / NutriLuv

NutriLuv has selected their winning logo design.

For $300 they received 99 designs from 17 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
a wholesome snack disguised as a cookie
What We Do
We make the healthiest, yummiest,organic, whole grain, high protein, high iron, real food, cookies ever! Marketed towards mothers and kids.
Industry
Miscellaneous
Color Preferences
happy kid colors. yellow orange green purple red blue brown (implies natue) wide color spectrum to attract kids eyes. pictoral mark should include company name
Our Ideas & Additional Information
one idea is a cookie tree with company name and a family image integrated somehow but im open to ideas. i will be needing similar desighns for each products label too
Themes
Colorful
Feminine
Simple

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Discussion

 
Client
note to all. Primary importance is legibility of the NutriLuv name and the tagline. Also this is going to be on a rectangular lable so while the design can have a circular element to it, if it is totally encolsed it will not integrate well into the label. I love the tree idea but am not commited to it. The concept of the tree included a cookie growing on it because it sends the message taht these cookies could grow on a tree cuz they r so natural.
#1 very cool design but more modern than I want. I need a warm feeling
#2 desighn is really cute and i like its expansiveness (does that make sense?) but gives me the feeling i have seen it before, and the canopy of the tree looks like melted chocolate
#3 love the tree leaves and the hill, i feel like i could be on a swing on it eating a cookie. very cute. maybe the trunk would look a little more natural if it was asymetric? text is hard to read. circle design is a bit too enclosed and bold like maybe doghnutish. Also id rather evoke spring or summer image than autumn. im looking for fresh and happy.
Thank you all for all your input so far. This is great!
14 years ago
 
Client
iI'm seeing great stuff but nothings really hitting me as it. maybe this is a bit much but what about the tree reaching down and handing a cookie to a child. i am thinking of Shel Silversteins The Giving Tree illistrations. Any ideas?
14 years ago
 
Client
#7 i definitely like seeing that concept. i wonder if we can simplify the image a bit for the sake of printing and versatility ie t-shirts. maybe also the tree could be reaching a bit for the child too? thank you so much.
so all desighners lets go with that concept of tree giving kid cookie with name integrated. yaay! on the right track!
14 years ago
 
Client
#9 sorry i didn't mean i wanted a drawing of a swing, i was just describing a feeling. i apologize. i will be more careful with my words. its cute though but not what im looking for
14 years ago
 
Client
rapunzel rapunzel u let down your hair! soo cute. im concerned about the details not looking good when printed small on a small kid size package of cookies. any ideas?
14 years ago
 
Client
btw i love the kid sitting in the n. maybe a little more colorful somehow?
14 years ago
 
Client
#12 what about some hearts in the tree?
14 years ago
 
Client
ok so i just saw what these look like printed and all these wonderful details are lost. I am thinking that the name inside the canopy of the tree affords a larger drawing of each element: the tree, the kid, the cookie. we need everything more bold. the printed image wil be very small so we need less detail. If it doesnt work than we will have to just majorly simplify but id still like to try because i love the message sent by the whole thing. sorry if thats annoying.
14 years ago
 
Client
melisari, can you try #10 making the child and tree a little bigger and the leaves fuller and the child to look like the one in #12? Also the tagline needs to be bigger and more legible font, not cursive. thank you
14 years ago
 
Client
#20 and 21 cute but when printed small these details dont look good. think 1" x 1/2 "
14 years ago
 
Client
i am going to go with the idea of this grafic being the primary image on the label and the name of each cookie b
eing secondary onder it, so the small nature of it will not be an issue. the tree behind the name is cute but seems obstructive to noticing the name.
14 years ago
 
Client
can we try a new direction? somethings just not doing it. can someone do a line drawing of a cookie in a tree, maybe not even the whole tree, with maybe a childs hand reaching for it, maybe not.
http://www.worldofstock.com/closeups/PFO11022.php
here is some inspiration for this new direction
14 years ago
 
Client
#30-33 hmmm. Lets try to make the center circle look more like a cookie and try another one having one larger hand handing it to another smaller hand. i like the printability of what you have done.
14 years ago
 
Client
melisari, can you draw the child? the kid just isnt doing it
14 years ago
 
Client
Here is a sketch my husband drew for me. PLEASE someone draw it. Thank you.
14 years ago
 
Client
#43 is that text a font that we would have access to when designing the rest of the label and website? Thank you.
14 years ago
 
Client
note to all. great drawings. all the variations are creative and awesome. however, hand a kid a cookie. then look at your hand. it is underhand not overhand.
14 years ago
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