#31 - The tri-foil and the 10th year don't seem to fit together, and the tri-foil looks like an after thought, like it doesn't belong. We need to make the tri-foil look like it belongs there (probably put it on first, then fit the 10 yr on it)
As the contest rolls on, I am learning what I like and don’t. I am learning what I want, where before the contest; I wasn’t able to put it into words.
When people look at our new logo, I need them to ‘see’ the old logo. The old logo has the brand recognition, and we need to keep that. That is why we need the same colors, the same general character, and the font needs to be very similar.
Some of the items that tie the old logo to the new logo are the gray circle behind the character, the colors, and the font, and font location & angle.
Try fitting your current character into a situation like our current logo, and that design in #62.