NORTHWEST GENERAL ENGINEERING Logo Design Contest

NORTHWEST GENERAL ENGINEERING has selected their winning logo design.

For $300 they received 71 designs from 14 different designers from around the world.
Contest
Logo Design Brief
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nwge
United States

What We Do

We are a site work construction company specializing in grading, paving and underground projects.

Industry

Construction

Top Three Things to Communicate

#1 - What we do
#2 - professionalism
#3 - efficiency

Our Target Audience:

General contractors, developers and individuals.

Color Preferences

we want to see orange, black and white.

Our Ideas and Additional Information:

www.nwgen.com shows what type of work we do and our existing logo.

Themes

Masculine
Loud
Serious
Bright
Economical

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Discussion

Discussion

nwge
United States
I see that a lot of you have taken the Compass motif and ran with it. And while it is really cool looking, unfortunately at this time I don't feel that the compass idea is truly portraying what our company IS and DOES.

For those of you who aren't familiar with our trade, we do Grading, Paving, and Underground construction. This is essentially excavation and movement of dirt, smoothing, rolling and compaction, paving with asphalt, etc. We also construct underground utilities such as Storm Drain, Sewer, and Water systems. I think incorporating one of these ideas into the logo will help portray what we're really about. Think DIRT, TRACTORS, etc!

Thanks everyone! They are all looking awesome. :)
13 years ago
nwge
United States
If anyone has any questions or anything please feel free to post them on here.

Thanks!
13 years ago