1. The white rectangles used in the graphic of the logo interprets the word 'Niche' in the comapny name. It shows the niche the comapny creates with each of his partners in the retail market.
2. it also shows a computer screen with graphical bar chart.
3. The rectangles can also be interpreted as columns in an excel sheet.
4. Design is kept simple, bold and basic
In this iteration I have removed the green line.
(This comment references Entry
#24)