Niche Retail Logo Design Contest

Niche Retail has selected their winning logo design.

For $500 they received 345 designs from 71 different designers from around the world.
Contest
Logo Design Brief Hide
rtysmith
United States

Slogan

Relationship-Driven eCommerce

What We Do

see http://nicheretail.com/; we are going thru a business evolution - Our new business model is to partner with leading Brands to develop "Direct to Consumer Branded eCommerce Channel". For example - see: BugabooStrollers.com and HerckeStore.com

Industry

Retail

Top Three Things to Communicate

#1 - High End Brand Partner (improves brand b/c they work with us)
#2 - luxury
#3 - excellent retailer

Our Target Audience:

Company with a US focus that Provides a $1-10 million eCommerce Revenue Opportunity, Mature Brand, Enforces Minimum Advertised Pricing Policy, Entrepreneurial Sprit, Aligns with our Core Values, Dedicated to an Internet Strategy congruent with ours

Color Preferences

red black silver green - or colors you feel will represent a high end brand

Our Ideas and Additional Information:

Yes - see our OLD logo at http://www.nicheretail.com
Our new logo which we were going to use can be seen at: http://docs.google.com/a/nicheretail.com/Doc?id=ddn625hs_12f2zkw5cs

Themes

Luxury
Modern
Refined
Simple
Expensive
Exotic
Elegant
Secure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number

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Discussion

Discussion

offbeatdesign
United States
Can we please keep personal ads off the contest discussion board? What's a celebrity enforcement anyway?
12 years ago
rtysmith
United States
Come on guys, someone has got to be more creative!
12 years ago
offbeatdesign
United States
Why are you moving away from the long-tail?
12 years ago
rtysmith
United States
We are trying to target the high end brand market, the long tail was often misunderstood, and certainly did not say "high end"
12 years ago
GraphicGirl
United States
By ranking the designs, this helps us know what direction to go in with our next design. For lack of better terms it helps us help you. : )
12 years ago
rtysmith
United States
I'd love to rank them - but I don't really have any to add as better then the others yet. Its not capturing the high end / luxury of the brand. All are too techy or not creative enough.
12 years ago
GraphicGirl
United States
Ok I'll get a couple more posted today. Thanks so much!
12 years ago
crcdesigns
United States
Posting some new ones that are more luxury or high-end based. ;0)
12 years ago
rtysmith
United States
Still not getting that high end feel
12 years ago
bluejet
Australia
I do care, I've only been just made aware of it and I've pulled it,
There are millions of logos out there, odds are sometimes you'll create something
similar or same to an existing one, it's been a worry of mine for years.
apologies to all.


12 years ago
gummer
United Kingdom
lol
12 years ago
tini1
United States
ahhhh, no ribbons or feedback:(
12 years ago
crcdesigns
United States
only one designer was accredited for their work on this contest. the top 10 designs should have been different designers. our work was ranked until the contest was complete and then the CH says uninterested and only picks one designer?. ;(
12 years ago
tini1
United States
CH, could you please rank designers, as there is only one winner, ranking at least provides the ones that were in consideration a ribbon or cup:)
12 years ago
tini1
United States
Dear CH,

This post was used on a different competition to highlight some rules of the LT (previously posted by Dazzle - Moderator for LT)

" March 22nd, 2009, 11:48am
How are you doing ? hope you are doing great. As this contest is about to come to an end, and you will be chosing the best new logo for your company, i just wanted to have your attention to some important point that you might be aware of or might not. I hope i am not miss understood by pointing out this to you and that you understand.

When the contest ends and you have made your mind and desicion about the winner logo, the winner gets the 1st place, but the 2nd and 3rd place and going on forward, 4th, 5th, 6th , etc , each one or slot should be filled with a seperate designer and different concept you found second best, third best to follow etc.

This helps towards us designers ranking and also it is a way from you to show your appreciation to the hard effort and trails put from the beginning by one designer or appreciating a nice design concept put earlier by a designer that led to developing on right direction for others and you getting the best you could at the end.

It feels frusturating for other designers and pointless of giving all the top rankings for same winner designer, while those were just a small variations of the winning design and therefore the other places 2nd, 3rd, 4th, etc are not filled with different designs from a different designer.

So i hope you understood my point i was just trying to point out to you here and all the best of luck in chosing your winner logo, there are really good ones out there.

Best Regards,

Kareem "
12 years ago