next director Logo Design Contest

next director has selected their winning logo design.

For $250 they received 128 designs from 30 different designers from around the world.
Contest
Logo Design Brief Hide
Michael Field
Australia

What We Do

'next director' is a free discussion group within the LinkedIn.com professional networking site. Its purpose is to provide a networking and discussion forum for aspiring and emerging company directors. It will attract professionals who are seeking their first or additional board positions.

Industry

Non-Profit

Top Three Things to Communicate

#1 - This site is for professional people who fit the profile of an emerging company director
#2 - The group is tech-savvy and does not fit the old stereotypical PALE, MALE and STALE profile
#3 - The group is here to help you gain your first or additional company board seats and assist you when you obtain them.

Our Target Audience:

The target audience are professionals on the www.LinkedIn.com website who wish to participate in discussions about how to obtain their first or additional company board seat. These people will have probably achieved a reasonable level of success in their professional life and are aspiring to take the first step as a company director. Some will already be directors of their own company and are seeking peers. Others will be practicing directors who are looking to contribute back into the director community by sharing their knowledge, expertise and experiences.

The majority of company directors are male, over 45 (often older) and have high nett worth. This is NOT my target audience.

I am targetting YOUNGER, tech-savvy, educated, broad-minded, innovative aspiring directors and particularly aiming to make company directorship more attractive and attainable by women.

Occupation range is very wide, but professionals who understand business, corporate governance, stakeholder management, financial, legal and regulatory obligations of company directors would be a good start.

Many first-time directors do so on a volunteer basis for a Not-For-Profit organisation.

Education is usually tertiary qualified with a business degree, but not mandatory.

Color Preferences

I do not wish to dictate colors to the designers, however I will tell you that nearly everyone who operates in this space uses black and blue - which is a perfect reason to stay right away from those colours.

Our Ideas and Additional Information:

for information on the australian director market, see www.aicd.com.au

Themes

Refined
Colorful
Modern
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st
2nd

Withdrawn

3rd

Withdrawn

4th

Withdrawn

5th
6th

Withdrawn

7th

Withdrawn

8th

Withdrawn

9th

Withdrawn

10th

Withdrawn

New
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.
1 2 3

Discussion

Discussion

Michael Field
Australia
Hi,

I should have mentioned that the first application of the logo will be a small 'tile' on the discussion forum. The permitted sizes for the tile are:

100x50 pixels; PNG, JPEG, GIF; max size 100 KB

60x30 pixels; PNG, JPEG, GIF; max size 100 KB

This is the smallest applicable size of the logo, which may influence your design style. The logo will also need to be visually appealing on larger items such as stationary, mugs, t-shirts etc...

Thank you very much and good luck!

Michael
12 years ago
Michael Field
Australia
#1 Thank you for your submission. I like look and can see what you are doing with the stylised 'X''. It looks like a person (aspiring director) either jumping up (Toyota style) or being 'lifted up'. I don't know what the font is, but I like it and it works well in lower case as you have used it. I would be interested in seeing the 'next' in some different colour options as well if possible.

Thank you again for a great submission. I like it a lot.
12 years ago
Michael Field
Australia
#2 Thank you for this submission. Again, I like the stylised 'X' and can see the connection with a 'community of directors' each helping each other up the ladder so to speak.

I wonder, given the size limitation for the intended first application (100x50 pixels; PNG, JPEG, GIF; max size 100 KB and 60x30 pixels; PNG, JPEG, GIF; max size 100 KB) if the 'three exes' image above the text will reduce the text too much and make it hard to read? I do not want to deter you from this concept because I actually really like it too. I wonder if the image and text can be re-organised to use space more efficiently given the constraints of the initial application of the design. Please take a look at www.linkedin.com and have a look at the groups and symbols used to get an idea of the environment that the logo will initially be used in.

Many thanks for your submissions. I think that they both look really good. I look forward to some additional entries so that I have more to compare against.

12 years ago
Michael Field
Australia
#1 I have had a further thought about this logo and the size constraints of the first intended application:

100x50 pixels; PNG, JPEG, GIF; max size 100 KB and
60x30 pixels; PNG, JPEG, GIF; max size 100 KB)

What would it look like if there was an 'x-type' logo image to the left as an anchor-point for the eye and then the word 'next' above the word 'director'?

This request is due the the size restrictions placed by LinkedIn.com Please take a look at www.linkedin.com and have a look at the groups and symbols used to get an idea of the environment that the logo will initially be used in.

Thanks again. Michael
12 years ago
Michael Field
Australia
#3 Thank you for your design. I think that the compact shape and putting the 'next' above 'director' really works but I am sorry I found the reverse text and capitalisation too hard to read on the word NEXT. I am not sure that the colours all worked together that well. I am sorry.

#4 Again, I like the compact shape and putting the 'next' above 'director' but I am sorry I found the reverse text and capitalisation difficult to read.

12 years ago
Michael Field
Australia
#7 Thank you for your submission. I am sorry. It does not quite capture what I had in mind. All the best. Thank you.
12 years ago
Mare
Serbia
Michael you can leave a personal feedback when you klick on a design.
Cheers
12 years ago
Michael Field
Australia
# 10, 11, 12, 13, 14, 15
Hi Arsene. I believe that these logos will be too hard to read in reverse capitals given the size constraint of the intended first application. Please note my first comment in the Contest Discussion. Thank you for your submission.


12 years ago
marzy
United Kingdom
is that kez?thats kez!
12 years ago
bluejet
Australia
what are you on about James?
12 years ago
marzy
United Kingdom
kez! actually kes! the film about a boy from Yorkshire England who befriends a kestrel. Mr fields the ch has it as his avatar. It got me excited (I don't know why?)
12 years ago
Michael Field
Australia
Hi Marzy. The image is some beautiful street art that I photographed in Fitzroy Melbourne. I have a passion for capturing random acts of art such as graffiti, stenciling and urban art in general. I did not know the inspiration for the piece so I will have to take a look at the movie now! Thanks for the tip!
12 years ago
bluejet
Australia
I thought it was a bird next to the boy, is it actually stencil art?
I like the look of stencil art, I've done few on canvas myself, love the effect of it.
Its getting more common around the cities of Australia too.
I have a friend who has a book devoted to it, can't remember the name of it.
Its from the UK too.
12 years ago
Michael Field
Australia
Yes, stencil art in laneway in Fitzroy Melbourne. I had a close look when I photographed it. It was 'layered' stencil art with grey and black. I have hundreds of such photographs from Australia (mostly Melbourne), UK and some from Italy also.
12 years ago
roktiv
Ukraine
to all guys: note that case idea is mine:)
12 years ago
autoanswer
Vatican City State (Holy See)
Roktiv #103 - super idea. (охуенно)
12 years ago
in 5_ide
Indonesia
i agree
12 years ago
vdeny
Serbia
Congrats bluejet!
12 years ago
Michael Field
Australia
Top marks bluejet!

Many thanks to all the designers who contributed great designs on the 'next director' competition.

Thank you also to vdeny and speedlogo for some really inspiring designs.

A big thumbs up to all the other designers and a special thanks to Tyler and the LogoTournament community.

Kind regards,

Michael Field
www.michaelfield.com
12 years ago