Slogan

Watching the changing language of power and influence

What We Do

This is a substack blog inspired by George Orwell, who invented the term newspeak as the language of the dystopian world of 1984. It's a work in progress located here: https://newspeak.substack.com/

I'm a speechwriter, and this blog serves as an outlet for commentary on language in the 21st Century. The focus is the language of politics and influence, or political and business language designed to shape people's thoughts. I want the blog to be a prominent and unique voice for free speech in the battle for ideas. Writers will comment on the emergence of buzzwords frequently used in politics, business and in woke culture. This blog will be loosely connected to a fictional book project about a dystopian world in the near future and to a communications consulting practice already underway.

Industry

Color Preferences

Colors should evoke power, influence and control. Bold is better. This blog is inspired by Orwell's 1984 and other writings about political language and suveillance and should reflect that graphically.

Our Ideas and Additional Information:

The logo should be at least 256×256 pixels. The idea of watching or surveillance is at the heart of this blog. Look at 1984 book covers for visual themes. The logo could be shaped like an eye. Is there a way to wrap the design in the context of digital media where the battle for ideas is playing out today and tomorrow? The visuals should be more futuristic than retro.