Neuhaus Realty GroupLogo Design Contest

Neuhaus Realty Group is a small boutique residential real estate agency.

We like blues! Currently, we have a darker navy blue and gray and we feel like it is too rough and masculine. We would like to go to the lighter side of blues and grays.

Get creative!!! Please use the imagery hat we have notes below and in the PDF attached with logo ideas that we like below. We want something fun and new. We do not want to look corporate.

***Please DO NOT make a roof or a house out of our name. It is over done and out dated. Also, we cannot use NRG in our logo because that is a large energy company and we cannot legally use it to promote our company. **

A theme that we are going for is the backyard, back porch, front porch relaxed feel of rocking chairs. Images to spark ideas. We love the rocking chair, adirondack chair, porch light, string of party lights and lantern imagery. Sitting on the back porch, relaxed with a glass of lemonade or sweet tea.

Desired brand experience for customers:
Relaxed
No drama
No BS
Successful professional real estate transactions
Confidence in the brand

Brand personality:
Fun
Relaxed
Casual but professional
Team
Experienced
Community engagement
Proactive
Ethical
Honest
Values relationships
Comfortable
Approachable

Words we brainstormed:
Backyard bash
Casual
White Rocking chairs on a covered back porch of a Texas home looking out into the hill country
Porch light
Relaxed afternoon drinking lemonade or sweet tea
Limestone rock houses with beautiful covered porches

We want the Logo to look:
Texas Hill country modern, but not country or western
Sharp and clean
Not commercial or industrial
Fit into square crop for instagram
Upscale, but not luxury
Fresh light blue colors
Relaxed, but NOT cutesy casual
Approachable
Appealing to men and women
Able to see clearly on a real estate yard sign