(Not really sure if we want it in the logo) Access - Inclusion - Opportunity
What We Do
The National Coalition for Disability Rights (NCDR) is a Washington, DC-based alliance of hundreds of national, state and local disability, civil rights and social justice organizations united to defend and advance the human rights of children and adults with physical, mental, cognitive, intellectual, sensory and developmental disabilities.
Top Three Things to Communicate
#1 - Professionalism
#2 - Unity
#3 - Action
Our Target Audience:
We have several target audiences:
1) People with disabilities (includes mental illness to spinal cord injury, diabetes to AIDS, etc.) and their advocates as we seek to build a grassroots social movement.
2) The general public as we do mass education regarding disability rights in America.
3) Policymakers as we seek to protect and advance legislation regarding disability rights.
4) Foundations, corporations and individuals as potential funders of our nonprofit efforts.
Please see colors we are working with on our website in progress temporarily at: www.disabilityrightsnews.org
The case can also be made that we should be using red, white and blue but we would like to stay with the colors on the website.
Our Ideas and Additional Information:
We do not want a wheelchair incorporated into our logo design. We represent people all types of disabilities both visible and invisible. Seeking to convey a vital, stable organization uniting and representing citizens at the highest levels of government and in the media. We will also be launching a series of major benefit concerts as we approach the 20th anniversary of the ADA in 2010. Not sure how to balance the Washington serious with the music cool :). We will need another logo for the series eventually.