National Coalition for Disability Rights (NCDR) Logo Design Contest

National Coalition for Disability Rights (NCDR) has selected their winning logo design.

For $300 they received 86 designs from 29 different designers from around the world.
Contest
Logo Design Brief Hide
ncdr
United States

Slogan

(Not really sure if we want it in the logo) Access - Inclusion - Opportunity

What We Do

The National Coalition for Disability Rights (NCDR) is a Washington, DC-based alliance of hundreds of national, state and local disability, civil rights and social justice organizations united to defend and advance the human rights of children and adults with physical, mental, cognitive, intellectual, sensory and developmental disabilities.

Industry

Non-Profit

Top Three Things to Communicate

#1 - Professionalism
#2 - Unity
#3 - Action

Our Target Audience:

We have several target audiences:
1) People with disabilities (includes mental illness to spinal cord injury, diabetes to AIDS, etc.) and their advocates as we seek to build a grassroots social movement.
2) The general public as we do mass education regarding disability rights in America.
3) Policymakers as we seek to protect and advance legislation regarding disability rights.
4) Foundations, corporations and individuals as potential funders of our nonprofit efforts.

Color Preferences

Please see colors we are working with on our website in progress temporarily at: www.disabilityrightsnews.org
The case can also be made that we should be using red, white and blue but we would like to stay with the colors on the website.

Our Ideas and Additional Information:

We do not want a wheelchair incorporated into our logo design. We represent people all types of disabilities both visible and invisible. Seeking to convey a vital, stable organization uniting and representing citizens at the highest levels of government and in the media. We will also be launching a series of major benefit concerts as we approach the 20th anniversary of the ADA in 2010. Not sure how to balance the Washington serious with the music cool :). We will need another logo for the series eventually.

Themes

Necessity
Simple
Economical
Serious
Commonplace
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

ncdr
United States
We appreciate the serious thought and skillful execution of entries #7 and #8. We don't, however, want to emphasize one disability over another. It is very difficult to include images or even implied images of people because of the risk of portraying somebody with a disability as be weak, helpless, etc. This is the charity model that we are trying to avoid as we work on empowerment and pride.
12 years ago
ncdr
United States
General Comment: While we are not wild about the logo currently at www.disabilityrightsnews.org, we would perhaps be interested in seeing something that also incorporates the outline of the U.S. Maybe with the NCDR inside the map or some other treatment. Don't want to get hung up on this because I think it is tricky to make work professionally...
12 years ago
ncdr
United States
#17 is really thoughtful and well-executed. We like it. It is elegant. I am not sure it works as a trademark-type logo but I could see it possibly being used on our publications, event programs, etc.
12 years ago
autoanswer
Vatican City State (Holy See)
Ну пиздец, на ходу подметки рвут. #34 - nice design.
12 years ago