What We Do
A first annual four-day festival Sonoma, California, USA, October 14th to the 17th, 2010, featuring wine and food tastings and lifestyle experiences. Hosted by the Legendary CornerStone Place in partnership with Relevé Unlimited of Napa Sonoma, California
23570 Arnold Drive, Sonoma, California
www.NSWandFF.com
Our Ideas & Additional Information
This event will be held at CornerStone Sonoma for 2010. Cornerstone SHOULD NOT be mentioned at all in the logo design. Cornerstone is NOT the client. The contest holder owns and produces the Festival. Visit www.cornerstonesonoma.com to see the event venue for reference.
The logo design will 'brand' this internationally exposed Festival, and will be used to identify the Napa Sonoma Wine and Food Festival for the years to come, regardless of the location venue.
The brand should be iconically strong and reflect the international brandability of the destination Napa and the destination Sonoma, both of which are known the globe over as food, wine, and lifestyle destinations.
Simplicity is key in defining the Emblem brand. Simplicity will further support the Wordmark that compliments the Emblem component.
Wine glasses, plates, utensils, wine bottles, grapes, and other 'familiar' images are in large part trite, tired, cliche and won't be considered. Abstractions, or contemporary intrepreations of these tired images might be interesting. Or a new image all together that will be part of the modern definition of the wine culture globally, and of these wine and food destinations regionally and locally is where the true challenge rests and what will separate the winning designer of this competition over the masses submitting imagery seen a thousand times already.
Good luck!