What We Do
We're a promotional products distributor and our new initiative is custom-labelled personal-size hand sanitizer to be used primarily as a giveaway by realtors, restaurants, hotels, events, etc.
We're selling hand sanitizer so I'd prefer it to feel clean and light vs. dark and heavy. It has to look different from siliconeband.ca (another logo of ours), so that rules out any emphasis on blue. Maybe green as a focal point? Green and black? I'm OK with the idea of shading and/or multiple colors but I don't want anything FULL color - sleek and classy, not super busy. Ideally we could also easily do a black-only variant for single-color printing, but I'm less worried about that.
Our Ideas and Additional Information:
It's important to note that mysanitizer.ca is the website and the logo will be prominently featured there, but "mysanitizer" also serves as the brand and a small logo will be placed on the bottles to denote the manufacturer. So to serve as both a destination (website) and brand (bottle) it probably makes sense to place some sort of greater emphasis on the m and s - maybe uppercase while the rest are lower, or if all caps then just bigger than the others. Similarly, it would probably be a good idea for the .ca to be less prominent, but I don't want it to feel like a complete afterthought either.
Nothing too blocky or boring. Tasteful flair. It's hand sanitizer so it's not that evocative, I get it, but it is liquid (or gel) so maybe that characteristic can lend a bit of feel to the logo...? Thanks in advance to all entrants.