1. The 'M' (person) is lifting him/herself (like in a training bar) with 'M' forming the arms, body and bar. 2. The tip at the bottom indicates the precision and focus with which MyoTec works. And it also indicates medical equipment/support. 3. The head/ball indicates LIFE together with the strong red colour 4. Font is selected for the simplistic yet technical look. Easy to read and strict.
N.B. Most glossy WEB 2.0 shadings/gradients and reflections loose some effect in a printing process. This is sometimes compensated by tweaking and simplifying during printing and can give undesired results. I just wanted you to remember/know that when judging different designs, including mine. (The red #39 is made for WEB primarily, but a simpler reflection in the ball/head can be made for print.)
Horizontal version. The 'compactness' is good with this one. Fits on business cards, stationary and merchandise and is still clearly visible and has good readability.
No more lightweight WEB 2.0! :-) A refreshingly healthy muscle on a slightly glossy background.
The muscle image is handmade by me and consists of fibres in three layers, shadings and highlights. It can be scaled and all colours/shadings/gradients are printable and will look similar in print.
I thought we should leave all these 'swirls' and 'swoops' to all the 'Internet-webpage-influenced-designs' and focus on the real deal; the science and the body. That's why this logo looks more like a real photo/painting in order to give a heightened sense of presence.
What you see is a single myofibre isolated from a muscle in cyan colour. Associated with the myofibre is the ‘satellite’ cell, here with the nucleus colour rusty red. A couple of years ago science managed to clarify and understand the satellite cell importance and and area of function for muscle regeneration. (But you knew that, right? ;-)
I thought this might match MyoTec company idea, research and future goals.
Except looking cool it has a drop shadow behind and the text is strict with a 'laboratory glass' kind of feel.
I know it might not be the 'abstract' you're looking for, but I really urge you to consider this in comparison with all the swirlity-swoops in blue, green or red. :-)
I deliberately set the image with an offset of approx. -5%, meaning it sits a bit lower and is not centred horizontally in regards to the text.
Several reasons for this: 1. To balance the red satellite cell placement to the text (company name), and it then becomes a 'natural' dot - end of sentence, so to speak. 2. To open up for a slender slogan under the company name. This way you don't have to enlarge the image/have different layouts with/without slogan. The image will 'touch' and balance both name and slogan.
Hope you understand what I mean. (Somehow I think you do.. ;-)