My Service Company Logo Design Contest

My Service Company has selected their winning logo design.

For $250 they received 147 designs from 20 different designers from around the world.
Contest
Logo Design Brief
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Company Admin
Canada

What We Do

We provide professional, personalized, safe, risk free, in home service for heating, cooling and water heaters (expanding into plumbing and possibly electrical in near future).

Industry

Service Industries

Top Three Things to Communicate

#1 - Professional
#2 - Personal
#3 - Trustworthy

Our Target Audience:

Homeowners, age 25 through 75 (with average age around 40). Average income over $40,000.

Color Preferences

I'm open to just about anything, although red wouldn't be my first choice.

Our Ideas and Additional Information:

Imagine a clean-cut, well-dressed plumber/electrician/serviceman comes to your home to fix something. He's well groomed, odor-free, and very polite. He's wearing a white, collared shirt with a professional looking company logo on the lapel. That's the logo I'm looking for!

Themes

Simple
Bright
Necessity
Modern
Elegant
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3 4

Discussion

Discussion

NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914
13 years ago
Company Admin
Canada
Thanks for the entries! I really appreciate your work. As I look these over, here are a few thoughts that come to mind:
- I like the shape of #2, #4 and #5. The square-ish shape works for me. Though #1 and #3 have a pretty decent web2.0 look, the length vs height dimensions are prohibitive.
-#4 and #5 are going in the right direction for sure, but I would like to see some other colors and possibly some other fonts. Play with these a little, if you would please.
-#2 is sort of working for me. Can we try that one with some variation on the shapes and the colors?

Thanks again for the entries!
13 years ago
Company Admin
Canada
Thanks for the entries!

I think I was too strong on the green theme in my description. These logos are certainly capturing that, but at the cost of the service theme. I'll make some adjustments to my description, and I would love to see some ideas that capture the professional, safe, polite service technician.

Keep up the great work!
13 years ago
Company Admin
Canada
Maybe this will help too, imagine a clean cut, well dressed plumber comes to your home to fix something. He's well groomed, odor-free, and very polite. He's wearing a white, collared shirt with a professional looking company logo on the lapel. That's the logo I'm looking for!

Thanks again!
13 years ago
Company Admin
Canada
Still favoring #2 of the selections remaining. The font is a bit more personal, a little less corporate. The images don't really work for me, though.
13 years ago
Chrisxl
United States
Do you have any direction on how you would like the images to go?
13 years ago
Company Admin
Canada
I want something iconic that illustrates who we are. I found a series of people icons, example here:

http://www.dreamstime.com/royalty-free-stock-image-colorful-friends-icon-figure-image8145826

I don't like the color in this one, but I like the team look. This artist also has a bunch of the same person in white, in different configurations. Another option would be to have a single person icon, without color, that represents the professional technician. Perhaps shaking hands with a customer, perhaps confidently holding a home in his hand.

I would like to see an image like that, along side #2 font style and size.

Hope that helps.
13 years ago
Company Admin
Canada
The image in #28 is unique, strong and has potential.
The font type, style and placement from #2 is still the best I've seen yet.
13 years ago
Company Admin
Canada
Thanks for #30 and #32! I am settled on that font style. That works. I would like to see some color variations, maybe blue or green for "My" and "Company" and orange for "Service". That can happen later, but for now, I really want to get some options on the image next to the name.

In #30 and #32, the star logo is looking good, but I don't know if it's exactly what I want. As I said in an earlier post, I would like to see a rendition of a 3D cartoon person (example below) as the logo. In the example below, he's kneeling over a house with a magnifying glass. Instead of that, I would like an all-white 3D figure like that with one hand confidently on his hip, and a small house in the other hand.

Example here:
http://www.dreamstime.com/royalty-free-stock-photos-person-looking-for-a-new-home-image10222598

Hope someone can pull that off!

Thanks for bearing with me through the evolution of this logo.
13 years ago
Company Admin
Canada
Listen folks, I'm away from the office this week, and that's slowing the amount of attention I'm able to give this. I felt that I needed an extension of a couple of days.
13 years ago
VIDI
Italy
company admin,
thank you for the opportunity to design for you, it was a pleasure.
13 years ago
Company Admin
Canada
Thank you very much to everyone for participating in the contest. I had a lot of fun working with you and really appreciate all of your hard work.
13 years ago
MayFlower
Russian Federation
Thank you! Been a pleasure to work with you!
13 years ago