MovieXpress will be the branding for a DVD and Blu-ray online store in addition to an expanding set of revolutionary DVD Rental kiosks rolling out Australia-wide. We have proven success in this industry and want to generate a powerful and recognizable brand for this exciting new venture.
Industry
Retail
Top Three Things to Communicate
#1 - Movie / DVD / Blu-ray sales and rental
#2 - High entertainment factor
#3 - Simple and user friendly website and kiosk services
Our Target Audience:
Our target audience is essentially everyone who likes movies! We expect our online demographic to consist of a wide range of ages and genders, with a slight trend towards 20-30 year old males. Our kiosks will be located in areas of high foot traffic such as shopping malls, and we are therefore targeting a broader and more family oriented demographic in this instance.
Color Preferences
Red and Blue (Background of web will be white)
Themes
Modern
Colorful
Bright
Loud
Necessity
Economical
Playful
Refined
Commonplace
Sporty
Adventure
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
BlueJet, I have been watching this on from the beginning..... Man what a mess!!! Sorry to see what happened to ya. Hoping Tyler is going to get that upgrade to site sooner then later. I think creating the work is the easiest part. the hard part is figuring out when to submit... Wish we could just create some nice work for the CH's and not worry about all the games... By the way really nice work. Take Care.
