Mountain Avenue is a national e-commerce gift giving site that offers unique and exotic fair trade products and who's mission is to make a difference in this world from design to delivery.
Industry
Retail
Top Three Things to Communicate
#1 - We give back from every aspect of our business. From the products we choose to the recycled boxs we use.
#2 - we are a national company with a worldwide touch
#3 - we are unique in our product choices
Our Target Audience:
Our targt demographic is the 35 to 55 middle to upper class female who has a taste for the unique and worldly. She also shops with us because we buy fairtrade, eco-friendly and give back a portion of our proceeds to needy groups around the world.
Color Preferences
The colors need to be bold but natural. Sage greens or evergreens, blues, tree bark brown and ocres - vintage whites, etc. But we are open to anything that looks like it has a feeling to it. (reds, blues, greens, etc)
Our Ideas and Additional Information:
We have been told that if we use mountains in the logo it would make us look regional instead of national. If you have something really original use them, if not, go with something different. We like environment types of colors evergreens and recycled earthy colors, but we're open to any look, bright or not. Think of something new with open hands or people holding hands or who knows what Think Google meets UNICEF. Feel free to use the earth or hands to show our reach and mission. Check out our site for more info. wwww.mountainavenue.com
Themes
Colorful
Bright
Simple
Loud
Elegant
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Emblem
A badge that usually envelopes the logo
Character
A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Let's Rock and Roll guys! We've got a big PR campaign coming up in a month and your logo design is going to be a big part of it. Picture seeing you design in the New York Times or Vogue! I wish everyone the best of luck! Johnny
#5 No feeling. Too plain. We need something unique that says we are a gift giving company that is trying to make a positive difference in this world. #2 Cool look but a little too plain. This is more of a REI look. We need something that brands us when you look at the logo, we don't have the bucks to brand the logo #3 Very original. Can you tighten it up some or make it more like a watercolor or drawing. Again it needs to say or show something about our giving back or helping to make a change part of the company. I'm not sure what to tell you, but cool idea. #4 Very nice, but here in Colorado there are about 40 logos that have the mountains like that. I like the road going through it. But why is it going through. Is it going that way because there is hope on the otherside or what. Remember, non-profits, makeing a difference, strong, national, giving, gifts, better world, fair trade, eco-friendly. Thanks to everyone. You are all very talented and I look forward to seeing what you can come up with next. Johnny
Good Morning to those of you in the US, good afternoon Europe and - hey wake up India and get to work...!
#8 very good idea and concept. Can you change the font of the word give to set it apart more. The basic font and set up of the name are a bit too bland. The brown is too brown, feel free to use other natural colors to see what looks best. Go with your idea - just fancy it up a bit, remember this is a national e-commmerce site. Thanks and good work. Feel free to try and incorporate hands giving or the earth to see if that builds it out more. Just an idea. You go with what you feel.
I've changed some of the information included in the brief. Basically, I am looking for something more out there. Something that pops! Please check it out. Google meets UNICEF....Thanks. John
#10 hits me better than #11 because of placement. You have really captured the national and professional aspects of the company well. We need something that says more about who we are. For example the outter ring could be hands surrounding the earth. Abstract of course, but you should be able to tell what they are. The earth could be a little more realistic and colorful. Just an idea. Otherwise, great start. Still looking for that logo that jumps out at me....Thanks. John
Evening everyone. Now we're cookin with gas. I like these new ideas and want to see more...
#14 Great look. Very interesting idea. Can I see the name in a different, stronger font. a circle of giving
#19 very cool, I'm not sure which of yours I like better. But I'm leaning this way. Can I see what it looks like with the name side by side and the earth and people above.
#17 I Don't know. Maybe a different background color inside the sign. It's original. Its just missing somewhere.
#16 Can you try a different color for the gold. Maybe a sage green. Can you refine the hand a bit or add something to bring it together a bit more. Smart work.....
#8 Come on dude. Good idea. Take it somewhere. Bring in together in a different way. You're on to something.
#14 Just for the heck of it. Could I see, instead of three hands. Staying with the solid white look in the color boxes. A hand in the middle, a gift with a bow on the right and a world on the left. I like it how it is but you never know. Thanks. John
We have some great entries here! Thank you one and all. I have e-mailed some of you with requests for changes to existing entries. I would like to see some new, totally different, ideas. I will be sharing these entries with my team later today. I would like to have a broad spectrum for them to view. Thanks. John
Should I be posting all comments here, or continue to use the private message function? I'm concerned that some of you are not receiving my e-mails. Let me know. Thanks. John
I will be getting feedback from my team today and share suggestions early this afternoon. Until then, just a few.
#25 lots of good work. would still like to see this one with the boxes looking like tabs or buttons. Where the hands or gift box stand out on top as well. Shine, shadow 3D. Thanks
#50 welcome and thanks for participating. I like the colors and look of the name. Can you give me diff. options on the graphic. Maybe a cart instead of basket, maybe a real looking earth. Or something totally diff.
#51 can I see the hand done in green. can you make the road end going up over the peak somewhere instead of off to the side .
#48, could you add the vibrant colors from #31 back into the #48 logo. With the same feel as #48 has now. Maybe into the earth or the hands. Whatever you think looks best. Thanks. John
#53 Looks great. Could you make the colored boxes solid (no white at bottom) and center the hand, gift and globe in their boxes. No wrist on the hand. Is there anything you can do to make the earth look less UNICEF and more real. Can you make the shadow under the lid of the box a little darker to show the lid more distinct. Thanks. John
Johnny - Individual feedback should be made by clicking on the design you like and commenting there please. I'll leave as is for now as there's a lot here but future ones to the right place please :)
