What We Do
Mountain Avenue is a national e-commerce gift giving site that offers unique and exotic fair trade products and who's mission is to make a difference in this world from design to delivery.
Top Three Things to Communicate
#1 - We give back from every aspect of our business. From the products we choose to the recycled boxs we use.
#2 - we are a national company with a worldwide touch
#3 - we are unique in our product choices
Our Target Audience:
Our targt demographic is the 35 to 55 middle to upper class female who has a taste for the unique and worldly. She also shops with us because we buy fairtrade, eco-friendly and give back a portion of our proceeds to needy groups around the world.
The colors need to be bold but natural. Sage greens or evergreens, blues, tree bark brown and ocres - vintage whites, etc. But we are open to anything that looks like it has a feeling to it. (reds, blues, greens, etc)
Our Ideas and Additional Information:
We have been told that if we use mountains in the logo it would make us look regional instead of national. If you have something really original use them, if not, go with something different. We like environment types of colors evergreens and recycled earthy colors, but we're open to any look, bright or not. Think of something new with open hands or people holding hands or who knows what Think Google meets UNICEF. Feel free to use the earth or hands to show our reach and mission. Check out our site for more info. wwww.mountainavenue.com