MorefitLogo Design Contest

Logo Design Contest
Contests / Morefit

Morefit has selected their winning logo design.

For $575 they received 481 designs from 33 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
for good
What We Do
MOREFIT, “for good”. For good of society in educating and inspiring sustainable wellness. For good of yourself in advancing personal health, fitness and wellness of mind and body. For good of charities through participant fundraising of their favorite cause.

MOREFIT is a series of progressive annual events in multiple cities where individuals compete for cash and product awards for the greatest improvement in their wellness. Competitors must sustain their achieved wellness for several years to fully benefit from the prizes and lifestyle advancement. A variety of events span a 9 month period culminating in a grand finale. Events feature fashion, runway, music, athletics, arts, cuisine, training and education. Biometrics are measured along the way with the those showing the greatest positive change advancing through multiple elimination rounds. Individual competitors select their favorite charity as a beneficiary of their fundraising efforts.
Industry
Entertainment
Color Preferences
We are completely open to this. See the brand statement and make up your own mind.
Themes
Colorful
Modern
Refined
Adventure

Entries

Order by
Ranking
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Discussion

 
Client
Please note that any icon should be shown alone, with name "morefit" and with motto "for good" in three separate renditions.
10 years ago
 
Client
The work that is coming is is great. We will be reviewing all designs on Monday and providing feedback. In the mean time, if your logo has been ranked we like all or part of it. We will try to reach out to ask for iterations and new ideas before Monday.

There is a good article about subliminal messaging at http://www.dailyfinance.com/2013/05/14/corporate-logos-subliminal-messages/. As a creative director, I can tell you this is good for everyone to read. We are looking for a strong, dynamic and memorable logo which reflects the key messages of our brand.

Keep up the great work!
10 years ago
 
Client
For everyone working on icons that include the human form or an essence thereof, we need a balance between being athletic, without being a gym-rat; being toned without being emaciated; anything that hints of fat won't work. Our mission is reducing fat.

Metamorphosis is great

Don't worry if we moved one of your designs to the un-interesting box while a similar design remains. We're just sorting on colors.

We're not sure if you can see the submissions of other designers but if you can, don't follow them. We're providing different paths of creative direction and nobody has nailed it yet.
10 years ago
 
Client
For clarification, if you have several close iterations of the same design and some of them are in the un-interesting box, consider we are just narrowing the field of designs, NOT iterations. We may bring logos back into the ranking.

The top 10 are truly the top 10, but in no particular order. Correspondingly, the remaining logos are in no order either. #81 could be #11 and get moved to the top 10
10 years ago
 
Client
Thanks to everyone for great submissions. Our selection committee is meeting tonight and will be narrowing the field over the next couple of days.
10 years ago
 
Client
Here's the direction we are following:

1. Best not to withdraw designs until we're further down the road -
2. We're looking for the human form or a representation of it to be in the logo at this point
3. We want the form to be athletic and dynamic, have motion, reflect trump but it cannot reflect a specific sport

Regards, Adam
10 years ago
 
Client
Thank you everyone for great submissions! If you remain in our rankings please do not remove any of your logos from the "uninteresting" box. We'll be working on choosing a finalist next week.

Best Regards, Adam
10 years ago
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