61, 62 - human butterfly is a great concept. develop some more iterations that are more masculine. see if there's a way to use the E and the F as wings
58, 63 - interesting. the combination of food to create a human form has a lot of potential. needs to be more refined icon use though
110, 111, 120 - direction is good. let's put the butterfly wings on a diet and give them perhaps give them more form - a cross between muscular and elegant :)
110, 126, 127 - somewhere inbetween these there's something great. I'm going to recommend you try different sizes/shapes of wings; potentially mixing in asymmetry. I'm also going to suggest you try different forms for the body vs. the wings; for instance, a series of many small shapes to form a wing. you've got very powerful designs but we've got a way to go. I'm providing creative direction for what it might unveil along the way.
62, 114 - as a different direction, we quite like these. you can try different iterations of 114 to make the human more discernible. on 62 - pursue a different direction of the figure being masculine - as a feminine figure it's perfect as it is.
We love your work. In fact, you are 5 of the 10 finalists we have. Here are some final requests:
291 - the concept is brilliant but the image needs to stand alone without the word morefit. see how you can make the image stronger.
240 - we love this one too but want to see it a little less female (the form not the weight of the form). the springyness of it is great. it needs to stand alone without the shadow for apparel. at this point don't worry if the MF gets lost.
293 - 4/7 of the creative directors chose this as their first. the colors are clearly not the olympics (which are boreing) but try some other colors that are further away from the olympic colors.
360 - cool new logo. lets see color iterations and, take the logo and place it inside of the word morefit in place of the I
355 - this is awesome also. See if you can make the figures a little more human. Separately, "wrap" the logo as it is around a the top third of a sphere
Congratulations, you're one of our top two and my personal favorite. Would you please provide several typographical iterations for us to look at using #293. Colors, fonts, widths, kerning, etc. We're more likely to use a sans-serif and the F in morefit should not be capitalized, but willing to look at everything.
Exceptional Work! Congratulations! We will probably want some minor tweaks to font, placement, etc. but the logo is exceptional. Please reach out to me directly at strategy@morefit.tv to discuss further projects.
hello thanks for choosing me as a winner! i am preparing the final files and am going to upload them in the next minutes. please after review them and if you are happy to click the "Approve" link next to the contest name so we could finalize the contest here. I am very happy i helped in your project! :) regards: Liliya