Like where you are heading and very curious to see the grunge version as well. We are thinking about incorporating 5 icons in with the logo. Each icon would contain a different letter, the letters are B, T, M, C, and S. In order to keep with the theme maybe each letter is inside a gas gauge or something that fits with fuel. If you get a chance to think through that it would be great.
I need to make a change to the letters I was just mentioning. The letters are B, T, F, C and S and they stand for (Branding, Training, Flexibility, Collaboration and Stability). I provided the words they stand for in case the words might work well inside the icon gauges.
Icons : from left to right : branding (register), training (stick figure running), stability (column, pillar) collaboration (2 people), Flexibility (atom sign). Need time to work on grunge design because i don't want it to feel 'crowded' so it is little bit hard.
Would like to stay away from the abstract with the images and we want to use the actual letters for the icons as stated above. Would like to see them in a different way, maybe more rugged as well.
Using a gear for more rugged feeling, definitely will make other variation using gear, because it have great potential, let me know your thought, thanks
not really feeling it with the gear theme. the icons need to be able to move on their own and should be part of a curve and the current look isn't very exciting for them either.
Ah ok , that clear things up, i will submit new entry based on your feedback in a few hours time, need to get some sleep 2am here and thank you for all of your feedback.
Grunge Style, doing grunge in illustrator is a lot harder, the example that you mention is achieved using photoshop, but we designer will get into trouble if submitting non vector image. I am still improving the overall looks, feedback is always welcomed...
Just for preview how the texture looks, it is 100% vector, if you want more thunderfuel looks i think it is achieved using photoshop, which only can be done when the contest end, i cannot risk it and submit it here, unless u can get exception from logotournament since LT doesn't allow non vector entry.