FuelLogo Design Contest

Logo Design Contest
Contests / Fuel

Fuel has selected their winning logo design.

For $400 they received 209 designs from 46 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
It all comes together here
What We Do
We help small alarm companies, called Dealers, grow their businesses through a flexible program that promotes independence, increases profitability, offers support, and represents quality service and products.
Industry
Service Industries
Color Preferences
Would like this to have a grunge or even web 2.0 grunge look.
Our Ideas & Additional Information
There is a website out there that has a really cool look going and uses the word "Fuel" in their name as well. I would like our logo to be along these same lines. Please view it at http://thunderfuel.com/

We are thinking about incorporating 5 icons in with the logo. Each icon would contain a different letter, the letters are B, T, F, C, and S, or maybe the entire word could be inside the gauge (Branding, Training, Flexibility, Collaboration and Stability). In order to keep with the theme maybe each letter is inside a gas gauge or something that fits with fuel name.
Themes
Masculine
Colorful
Raw
Adventure
Necessity
Modern

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Discussion

 
Client
The advantage direction was coming across too cheesy, want to try a different name that has more power to it. Fuel is the new advantage except this time around we don't want the icons. There is a site that has a very good look using the word "Fuel" that might be a good example to use, please visit http://thunderfuel.com/.
14 years ago
 
Client
Please read the updated creative brief and use the new information for Fuel. This is still for the same company we just needed to go a different direction because the advantage name was lending itself to the wrong feel.
14 years ago
 
Logo Designer
Please consider ranking the designs rather than eliminating the points we gather are valuable even if we do not win your contest. Also take a moment to review the "Ranking and General Tips" as compiled by one of our designers (Bugy) https://logotournament.com/forum/general_discussion/914


Scott
EastCoast Creative
Designer
14 years ago
 
Logo Designer
I have asked the CH to update us to what we should be doing now..are we still using advantage or Fuel
14 years ago
 
Logo Designer
This is all a little confusing :S Can someone please explain what we should do now? I've noticed some changes in the brief also, but should we use the name Fuel now? Are we still designing for the alarm dealer?
Thank you!
14 years ago
 
Logo Designer
Kindly update us on the changes too. Thanks!
14 years ago
 
Client
The advantage direction was coming across too cheesy, want to try a different name that has more power to it. Fuel is the new advantage except this time around we don't want the icons. There is a site that has a very good look using the word "Fuel" that might be a good example to use, please visit http://thunderfuel.com/.
14 years ago
 
Client
I am a bit disappointed as nobody has actually submitted anything close to the tough grunge look that I mentioned in the example on http://thunderfuel.com/
14 years ago
 
Logo Designer
I did make that look but was unable to reach the deadline...
14 years ago
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