Fuel Logo Design Contest

Fuel has selected their winning logo design.

For $400 they received 209 designs from 46 different designers from around the world.
Contest
Logo Design Brief
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simmojo
United States

Slogan

It all comes together here

What We Do

We help small alarm companies, called Dealers, grow their businesses through a flexible program that promotes independence, increases profitability, offers support, and represents quality service and products.

Industry

Service Industries

Top Three Things to Communicate

#1 - Tough/Rugged
#2 - High Octane (Energetic)
#3 - Stable

Our Target Audience:

Demographics
27-37, Male, US, $100,000 and up, They sell alarm system installation and monitoring, small business owners, some have Trade School and some have College education, Security system industry.

Psychographics
Vacation junkies, extreme sports, extended time with family, exotic locations, they own their own business to have time and money to do what they want to do.

Color Preferences

Would like this to have a grunge or even web 2.0 grunge look.

Our Ideas and Additional Information:

There is a website out there that has a really cool look going and uses the word "Fuel" in their name as well. I would like our logo to be along these same lines. Please view it at http://thunderfuel.com/

We are thinking about incorporating 5 icons in with the logo. Each icon would contain a different letter, the letters are B, T, F, C, and S, or maybe the entire word could be inside the gauge (Branding, Training, Flexibility, Collaboration and Stability). In order to keep with the theme maybe each letter is inside a gas gauge or something that fits with fuel name.

Themes

Masculine
Colorful
Loud
Serious
Raw
Exotic
Sporty
Adventure
Bright
Necessity
Expensive
Modern

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Discussion

Discussion

simmojo
United States
The advantage direction was coming across too cheesy, want to try a different name that has more power to it. Fuel is the new advantage except this time around we don't want the icons. There is a site that has a very good look using the word "Fuel" that might be a good example to use, please visit http://thunderfuel.com/.
13 years ago
simmojo
United States
Please read the updated creative brief and use the new information for Fuel. This is still for the same company we just needed to go a different direction because the advantage name was lending itself to the wrong feel.
13 years ago
2B Pencil
Canada
Please consider ranking the designs rather than eliminating the points we gather are valuable even if we do not win your contest. Also take a moment to review the "Ranking and General Tips" as compiled by one of our designers (Bugy) https://logotournament.com/forum/general_discussion/914


Scott
EastCoast Creative
Designer
13 years ago
2B Pencil
Canada
I have asked the CH to update us to what we should be doing now..are we still using advantage or Fuel
13 years ago
september
United States
This is all a little confusing :S Can someone please explain what we should do now? I've noticed some changes in the brief also, but should we use the name Fuel now? Are we still designing for the alarm dealer?
Thank you!
13 years ago
Kindly update us on the changes too. Thanks!
13 years ago
simmojo
United States
The advantage direction was coming across too cheesy, want to try a different name that has more power to it. Fuel is the new advantage except this time around we don't want the icons. There is a site that has a very good look using the word "Fuel" that might be a good example to use, please visit http://thunderfuel.com/.
13 years ago
simmojo
United States
I am a bit disappointed as nobody has actually submitted anything close to the tough grunge look that I mentioned in the example on http://thunderfuel.com/
13 years ago
designer
United States
I did make that look but was unable to reach the deadline...
13 years ago