Missouri Center for Transportation InnovationLogo Design Contest

Logo Design Contest
Contests / Missouri Center for Transportation Innovation

Missouri Center for Transportation Innovation has selected their winning logo design.

For $275 they received 137 designs from 22 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Propelling People, Connecting Communities, Energizing Economies
What We Do
We are a partnership between multiple research entities and universities along with municipalities and governments with the primary focus of researching innovation in transportation.

The vision of MCTI is to establish Missouri as a showcase and a clearinghouse for safe, accessible, sustainable and resilient transportation, and moreover, to: Propel People…Connect their Communities…and Energize their Economies.
Industry
Education
Color Preferences
Some of the universities involved are https://missouri.edu/, https://www.umkc.edu/, https://www.mst.edu/, and https://www.umsl.edu/. We would like to stick with these colors, basically primary colors plus green.

We must have the gold from Mizzou.

PMS: 124
CMYK: 0C/31M/98Y/0K
RGB: 241,184,45
HEX: #F1B82D

All the other colors can be adjusted within reason.
Our Ideas & Additional Information
Our logo should convey forward motion. We want to have an icon of some sort that conveys transportation but should not be a car or a recognizable form of current transportation. The words that should be emphasized, if any, are Transportation and Innovation.

We do NOT want the state of Missouri in the logo.

We like the idea of working the letters (MCTI) into an icon but are not married to it and will need to have the full name in the logo. One of the projects that we might be researching is a hyperloop. See https://hyperloop-one.com/. The “I” could potentially be a very abstract version of the pipe from the hyperloop.

The fonts need to be pretty modern. We lean towards all sans serif fonts.

Some of the universities involved are https://missouri.edu/, https://www.umkc.edu/, https://www.mst.edu/, and https://www.umsl.edu/. We would like to stick with these colors, basically primary colors plus green. We must have the gold from Mizzou. All the other colors can be adjusted within reason.
Themes
Modern
Masculine
Complex
Colorful
Refined
Adventure
Style Inspiration
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