Marin Services for Women Logo Design Contest

Marin Services for Women has selected their winning logo design.

For $250 they received 118 designs from 41 different designers from around the world.
Contest
Logo Design Brief Hide
amberca1
United States

What We Do

Marin Services for Women (MSW) is a non-profit, licensed chemical dependency care provider offering recovery programs for women who seek freedom from addiction and want to take charge of their lives. Our research-based services are designed to provide a safe, welcoming, supportive environment that empowers women in their journey toward sustained recovery from addiction and trauma.

Primary Focus: Substance abuse treatment and trauma recovery services.

Services Provided: Substance abuse treatment, trauma recovery, intervention services, assessment, outpatient recovery (Day and/or Evening), Transitional/Independent Living, Unlimited Continuing Care

Special Programs: Women-only treatment facility with capacity for 40 women and 10 children; Perinatal Recovery Project for pregnant and parenting women, Child Development Program for children under age six; Female Veteran Program that assists female veterans who are exiting military service with substance abuse and trauma issues that create obstacles to their ability to join the civilian workforce.

Industry

Non-Profit

Top Three Things to Communicate

#1 - Caring & knowledgable staff & clean, safe, warm, comfortable facility with proven success to help women overcome thier addiction and trauma
#2 - We want to attract higher-income clients that want a lower cost alternative to a luxury rehab
#3 - We are designed for women and children

Our Target Audience:

Women who are suffering from addiction and trauma and their family members. Potential volunteers and donors. Potential referral providers (other treatment facilities, doctors, govt agencies, people in the community & organizations, hospitals, etc). We are hoping to increase our occupancy of private pay individuals and insurance-covered individuals including female veterans. The private pay clients tend to be in a higher income category. We want to improve our image to be known as a rehab that is caring, safe, relaxing and successful and high-end but with a lower cost than a typical luxury rehab. We don't have all of the "extra's" that a luxury rehab offers (but do offer some nice touches like yoga, pilates, gym etc). Our building is not as "new" as the luxury facilites but we are working rapidly to improve this. Other competitors are very high end and charge approx $40k per month per stay, we charge significantly less but still want to attract the same type of clientele as the higher-end rehabs. We offer a lower-cost alternative but are really trying to change the perception that our facility is only for low-income individuals. We serve primarily the San Francisco Bay Area although we sometimes get women from other parts of CA. All clients are women, some with children, some are veterans. The age range is 18-70 with the majority being 20-45.

Color Preferences

No coral or orange.

Our Ideas and Additional Information:

Something attractive to women but that will not get "dated" like our current logo. Fresh, clean and modern but not harsh or cold. Something that depicts professionalism (not girly or kiddish). Something that also portrays us as a high-end brand.
See our current logo at www.marinservicesforwomen.org. We will be completely redesigning our website and all of our brochures/collateral.

Themes

Luxury
Feminine
Expensive
Refined
Elegant
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Television

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

amberca1
United States
Thank you for the entry's so far! They all have really good qualities in each. I like the icon in #1 but the colors may be a bit too light (especially the taupe). The icon really show's warmth and welcoming which I love. I think it may be best to emphasize the word "Women" instead of "Marin" since Marin is the county in which we are located but our main target market is "women." Although I am not sure since I am new to this. The swan in #3 is very pretty and sort of reminds me of an "ugly ducking to a swan story" which is a good analogy of a women recovering and becoming a better person due to the help we provide them; the font is a bit hard to read though. Example #2 is nice because of its simplicity and it looks very professional. Thank you so much these are all really great!
12 years ago
NakO
Chile
im in advertising and i know a lot of brand construction, i thought "marin" was the brand and "services for women" the slogan, if you want to give some emphasis on a Generic word like "women" i recommend you to create a brand with an "x-factor" that makes this brand -and your business- unique. i did learnt all theory about brand construction on college and believe me, i really want to help clients to build brands that endures, so take this as and advice.
12 years ago
amberca1
United States
I am intersted in teh x-factor but dont really know what you mean. "Marin Services for Women" is our legal name. Do you mean adding a tag-line like "recovery services for women" or "a place where women recover" under our logo? I am open to anything so I'll let you guys run with it since you are the experts. Also the thing that makes us unique is that we serve women-only (most treatment centers serve men and women). And we are the only treatment center that allows women to bring thier children under 6 to live with them here in the residential program. Thanks again for all the help!!
12 years ago
amberca1
United States
ok I have a few ideas for a tag line to incorporate (possbily) ...

Marin Services for Women:
"A Safe Place to Recover" or "A Healing Place to Recover" or "Safe Healing Recovery" or "Restore your Life" or "Recovery from chemical depency"

just ideas...
12 years ago
NakO
Chile
i have a question, does your organization works for the gov?
12 years ago
amberca1
United States
no we don't work for the government but we are a registered nonprofit.
12 years ago
amberca1
United States
I like #10 but the colors are too neon/bright and maybe use a lower number of colors such as shades of the same color? Or just softer colors that match better (are more in the same color family with less contrast between them). I like how the word "women" is emphasized by a different color.
#7 is also too bright and we are not a big fan of the font used in "Marin." I also don't think the work Marin should be that prominant.
#8 would be very nice if it were a spa or cosmetics company but doesn't really go with our vision.
Thank you so much for all the entries I really appreciate it!!
12 years ago
amberca1
United States
Thank you for all of your entries! We are currently judging the winners and will be re-arranging the orders so please keep it in mind that the current rankings are not the final ones just yet.
Thanks again for everyone's beautiful work- we certainly appreciate it! We should have a winner in the next week.
12 years ago
Pax
United States
A gentle reminder for Contest holders...

Q: How long do I have to select a winner?
A: We require you to select a winner within 7 days of the contest ending. Most clients have a very good idea of who the winner is before the contest ends, so in most cases the selection deadline is trivial. We allow a 7 day extension of the contest if you need more time or additional entries from the design community. If a winner has not been selected within two weeks of the contest ending, we will do a final follow up by email. If there is no response, a LogoTournament administrator will be responsible for selecting a winner based on community feedback and distributing the prize. Although this happens in very rare cases, we do have a procedure in place to maintain a high level of designer confidence and participation in our contests. Thank you for understanding this policy.
12 years ago