Marin Services for WomenLogo Design Contest

Logo Design Contest
Contests / Marin Services for Women

Marin Services for Women has selected their winning logo design.

For $250 they received 118 designs from 41 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Marin Services for Women (MSW) is a non-profit, licensed chemical dependency care provider offering recovery programs for women who seek freedom from addiction and want to take charge of their lives. Our research-based services are designed to provide a safe, welcoming, supportive environment that empowers women in their journey toward sustained recovery from addiction and trauma.

Primary Focus: Substance abuse treatment and trauma recovery services.

Services Provided: Substance abuse treatment, trauma recovery, intervention services, assessment, outpatient recovery (Day and/or Evening), Transitional/Independent Living, Unlimited Continuing Care

Special Programs: Women-only treatment facility with capacity for 40 women and 10 children; Perinatal Recovery Project for pregnant and parenting women, Child Development Program for children under age six; Female Veteran Program that assists female veterans who are exiting military service with substance abuse and trauma issues that create obstacles to their ability to join the civilian workforce.
Industry
Non-Profit
Color Preferences
No coral or orange.
Our Ideas & Additional Information
Something attractive to women but that will not get "dated" like our current logo. Fresh, clean and modern but not harsh or cold. Something that depicts professionalism (not girly or kiddish). Something that also portrays us as a high-end brand.
See our current logo at www.marinservicesforwomen.org. We will be completely redesigning our website and all of our brochures/collateral.
Themes
Luxury
Feminine
Refined
Secure

Entries

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Discussion

 
Client
Thank you for the entry's so far! They all have really good qualities in each. I like the icon in #1 but the colors may be a bit too light (especially the taupe). The icon really show's warmth and welcoming which I love. I think it may be best to emphasize the word "Women" instead of "Marin" since Marin is the county in which we are located but our main target market is "women." Although I am not sure since I am new to this. The swan in #3 is very pretty and sort of reminds me of an "ugly ducking to a swan story" which is a good analogy of a women recovering and becoming a better person due to the help we provide them; the font is a bit hard to read though. Example #2 is nice because of its simplicity and it looks very professional. Thank you so much these are all really great!
14 years ago
 
Logo Designer
im in advertising and i know a lot of brand construction, i thought "marin" was the brand and "services for women" the slogan, if you want to give some emphasis on a Generic word like "women" i recommend you to create a brand with an "x-factor" that makes this brand -and your business- unique. i did learnt all theory about brand construction on college and believe me, i really want to help clients to build brands that endures, so take this as and advice.
14 years ago
 
Client
I am intersted in teh x-factor but dont really know what you mean. "Marin Services for Women" is our legal name. Do you mean adding a tag-line like "recovery services for women" or "a place where women recover" under our logo? I am open to anything so I'll let you guys run with it since you are the experts. Also the thing that makes us unique is that we serve women-only (most treatment centers serve men and women). And we are the only treatment center that allows women to bring thier children under 6 to live with them here in the residential program. Thanks again for all the help!!
14 years ago
 
Client
ok I have a few ideas for a tag line to incorporate (possbily) ...

Marin Services for Women:
"A Safe Place to Recover" or "A Healing Place to Recover" or "Safe Healing Recovery" or "Restore your Life" or "Recovery from chemical depency"

just ideas...
14 years ago
 
Logo Designer
i have a question, does your organization works for the gov?
14 years ago
 
Client
no we don't work for the government but we are a registered nonprofit.
14 years ago
 
Client
I like #10 but the colors are too neon/bright and maybe use a lower number of colors such as shades of the same color? Or just softer colors that match better (are more in the same color family with less contrast between them). I like how the word "women" is emphasized by a different color.
#7 is also too bright and we are not a big fan of the font used in "Marin." I also don't think the work Marin should be that prominant.
#8 would be very nice if it were a spa or cosmetics company but doesn't really go with our vision.
Thank you so much for all the entries I really appreciate it!!
14 years ago
 
Client
Thank you for all of your entries! We are currently judging the winners and will be re-arranging the orders so please keep it in mind that the current rankings are not the final ones just yet.
Thanks again for everyone's beautiful work- we certainly appreciate it! We should have a winner in the next week.
14 years ago
 
Pax
Logo Designer
A gentle reminder for Contest holders...

Q: How long do I have to select a winner?
A: We require you to select a winner within 7 days of the contest ending. Most clients have a very good idea of who the winner is before the contest ends, so in most cases the selection deadline is trivial. We allow a 7 day extension of the contest if you need more time or additional entries from the design community. If a winner has not been selected within two weeks of the contest ending, we will do a final follow up by email. If there is no response, a LogoTournament administrator will be responsible for selecting a winner based on community feedback and distributing the prize. Although this happens in very rare cases, we do have a procedure in place to maintain a high level of designer confidence and participation in our contests. Thank you for understanding this policy.
14 years ago
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