What We Do
Marin Services for Women (MSW) is a non-profit, licensed chemical dependency care provider offering recovery programs for women who seek freedom from addiction and want to take charge of their lives. Our research-based services are designed to provide a safe, welcoming, supportive environment that empowers women in their journey toward sustained recovery from addiction and trauma.
Primary Focus: Substance abuse treatment and trauma recovery services.
Services Provided: Substance abuse treatment, trauma recovery, intervention services, assessment, outpatient recovery (Day and/or Evening), Transitional/Independent Living, Unlimited Continuing Care
Special Programs: Women-only treatment facility with capacity for 40 women and 10 children; Perinatal Recovery Project for pregnant and parenting women, Child Development Program for children under age six; Female Veteran Program that assists female veterans who are exiting military service with substance abuse and trauma issues that create obstacles to their ability to join the civilian workforce.
Top Three Things to Communicate
#1 - Caring & knowledgable staff & clean, safe, warm, comfortable facility with proven success to help women overcome thier addiction and trauma
#2 - We want to attract higher-income clients that want a lower cost alternative to a luxury rehab
#3 - We are designed for women and children
Our Target Audience:
Women who are suffering from addiction and trauma and their family members. Potential volunteers and donors. Potential referral providers (other treatment facilities, doctors, govt agencies, people in the community & organizations, hospitals, etc). We are hoping to increase our occupancy of private pay individuals and insurance-covered individuals including female veterans. The private pay clients tend to be in a higher income category. We want to improve our image to be known as a rehab that is caring, safe, relaxing and successful and high-end but with a lower cost than a typical luxury rehab. We don't have all of the "extra's" that a luxury rehab offers (but do offer some nice touches like yoga, pilates, gym etc). Our building is not as "new" as the luxury facilites but we are working rapidly to improve this. Other competitors are very high end and charge approx $40k per month per stay, we charge significantly less but still want to attract the same type of clientele as the higher-end rehabs. We offer a lower-cost alternative but are really trying to change the perception that our facility is only for low-income individuals. We serve primarily the San Francisco Bay Area although we sometimes get women from other parts of CA. All clients are women, some with children, some are veterans. The age range is 18-70 with the majority being 20-45.
No coral or orange.
Our Ideas and Additional Information:
Something attractive to women but that will not get "dated" like our current logo. Fresh, clean and modern but not harsh or cold. Something that depicts professionalism (not girly or kiddish). Something that also portrays us as a high-end brand.
See our current logo at www.marinservicesforwomen.org. We will be completely redesigning our website and all of our brochures/collateral.