Entry #53 has hit on something very important. Am currently enroute domestically on an airline and noticed that the "duty free" shop is using a multicolor banner similar to this logo's color scheme. Shows the multi-cultural aspect and gets into the "coat of arms" theme. Everyone at the office is thinking the "devil" aspect represents only one ingredient. I believe that this new direction is very good and I'm very happy to see this logo and a new creative influence.
Love the colors on this, the "devil" fork can be turned upside down to represent a M maybe, however used in the crest is a reference to Castles, which is not our desire. Let's think of an emblem or even coat of arms that represents 1. entertainment district 2. duty free shopping district 3. international culture zone.
This paint is vivid and realistic and gives this logo a 3d feel, we love it! Can you work on spacing out the last two lines, looks like there is no space and feels a bit congested.