Thanks for the comment ZK9, to clarify, we love the Manchester United logo and used it to illustrate direction, like any other logo would be used to suggest "we like this sort of thing"... So no hard feelings HappyB!!
Please take note: while a "devilish" character is acceptable as in Manchester United's, a representation of "the devil" is not acceptable. A big reptilian tongue, or hooves, or other grown-up devil attributes is not our motif at all. (To make it simple: cute little devil is good, bad mean real devil is bad ;)
Remember, this new community is to have fun, experience, eat, shop, dance, and enjoy diversity and culture from all over the world. At night there is a bohemian quality, a bit risque, and full of flavor.
So let's figure out how to cleverly express this, and get creative....